Summer is the slow season in the marketing and advertising world. In fact, it’s kind of a slow season for everyone and everything, even the businesses and clients we serve hit a decline in revenue and traffic. You’d think the market would be heating up in summer… what gives?! Tons of people go on vacation during summer, so they’re not really thinking about interacting with content or consuming goods. Kids…

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// WIDSIX WRITTEN WORD //

Guerilla Marketing in 2019

“Not gorilla, guerilla. Huge difference. HUGE!” — from Captain Ron (1992) Martin Short was right. There’s a huge difference between Gorilla Marketing and Guerilla Marketing. But don’t worry, the blog post that will teach you how to use primate-themed imagery and copy to market your brand is in the pipeline for next week. But until then, we’re talking about Guerilla Marketing. What is “guerilla marketing”? The term “guerilla”, particularly used…

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Some may say that the best part of creating a budget is getting it over with. And yes, budgeting may force you to confront the fact that you simply don’t have the funds to put all of your best marketing schemes into action. It’s a huge bummer having to “kill your darlings” when it comes to all of your brand development aspirations for the sake of allocating funds appropriately. However,…

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// WIDSIX WRITTEN WORD //

How to Define Your Audience

Here at WIDSIX Written Word, we talk a lot (and I mean a lot) about how important it is to “know your audience.” But we promise this stuff’s important. In fact, it’s the very foundation of all highly successful marketing campaigns — provided you do it right. And we want to help you do it right. Therefore, this week’s blog is all about how to nail down who your audience…

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// WIDSIX WRITTEN WORD //

WIDSIX Free Resources for DIY-ers

We get it, sometimes you can’t (or don’t want to) relinquish power over to an advertising agency to handle your communications. Perhaps it’s just not in the budget, or you’re not quite ready to give someone else a hand in developing your brand — it’s fine, we’re not bitter… we’ll be here when you’re ready 😉 Jokes aside, there are so many of those out there who really want to…

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// WIDSIX WRITTEN WORD //

SEO v.s. SEM: What’s the difference?

The marketing industry is booming, and along with this upward trend comes a plethora of new terminology. Which, if we’re being honest, can be insanely difficult to keep up with. Just when we were starting to wrap our minds around search engine optimization (SEO), search engine marketing (SEM) popped up on the radar. These two terms have been used interchangeably, which just adds to the confusion. SEO… SEM… how about…

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Loyal fans, followers, and customers are the building blocks for any brand — without them, nothing we do would be possible. They’ve extended their support, time, and money to help us grow, and each and every one is important to the success of our brand. But according to a survey from Marketo, 63% of respondents were fed up with being blasted with repeated generic emails from companies. So how can…

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So, you’re thinking about hiring a Digital Marketing Agency to come alongside your business or brand. You’ve made a step in the right direction! However, not every Marketing Agency is the right fit for you. It takes more than an impressive website and sparkling portfolio to understand the agency. There is much more to the “right fit” than that – and we even have our own list of questions we…

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// WIDSIX WRITTEN WORD //

Top 7 Influencers To Follow On LinkedIn

LinkedIn is often an under utilized platform for both small and large businesses. LinkedIn Networks can be incredibly beneficial for current events in a specific industry, company updates, and community building among companies in the surrounding area. What differentiates LinkedIn from other “social media platforms” is that it is best for business to business networking and communication. It is less about mass appeal, and more about leadership interactions and thought…

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