Boosting certain posts on social media can greatly increase your scope of reach and help you gain more followers more quickly. But there’s an art to it. Boost the wrong posts, and people who see them will write your brand off — potentially forever. But boost the right posts, and magic can happen. So how do you avoid putting the wrong posts up on that pedestal? And how do you…

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A marketer’s work doesn’t end with content… oh no. In fact, content creation is only the first step in a job that, quite frankly, is never quite finished until you’ve squeezed every last juicy drop of data out at the completion of the campaign and analyzed it until your brain is overcooked like a fried egg that would provoke Gordon Ramsey to unleash the full extent of his wrath on…

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When you ignore your Instagram metrics, you’re ignoring a huge potential for growth. The reason being: if you don’t know whether you’re succeeding or failing, how will you know what to improve? How will you be able to strategize? You need to be aware of what aspects of your strategy are working, and which ones have been causing you to fall short of your goals. This is why you absolutely…

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Here at WIDSIX, we throw the phrase “your marketing is weak” around a lot. This came into being because we were seeing a shocking amount of truly awful advertising endeavors coming out of otherwise awesome, professional, respectable companies. The truth is, marketing is hard. We don’t fault you for that. In fact, we want to help you. But as we all know, the first step to recovery is admitting you…

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LinkedIn isn’t just for people looking for jobs or employers looking to hire. LinkedIn is the top business networking site, and therefore if you’re a business, you should most definitely be on it and using it to your advantage. When people search your name and they stumble upon your LinkedIn, you want it to appear professional and active. So how do you do this? We’ll tell you! Refine your personal…

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…Welcome back, we should say! The wonderful world wide web (that’s a mouthful, huh?) showed up on August 6, 1991 – almost 28 years to the date. Without the incredible creativity and tenacity of the men and women who paved this digital path for us, WIDSIX would not be a company. Not only do many of our clients utilize our website design and development services,  but they also bring us…

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If SEO wasn’t complicated enough, let me introduce you to local SEO. However, local SEO is actually pretty straightforward and exactly what it sounds like. We’ll explain it a little more in detail in the next section, but basically this kind of SEO leverages your location in the world to market products and get more traffic to your website. This is crucial because, according to Moz, 90% of purchases take…

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Well everyone, it’s my time to shine! This week’s blog post is all about… how to write a blog post! I know a thing or two about this topic (I should hope I do, anyway, since I write these things every week). Crafting blog posts is super fun, because it’s a great way to express your creative side and learn something new. Plus, it’s one of the best ways to…

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Pillar Content is exactly what it sounds like. Think about the purpose of pillars in architecture. They serve as the part of the foundation that holds everything else up, the element upon which everything else is built. This is why pillar content is also sometimes referred to as cornerstone content. Essentially, it’s the base content that all of your other content revolves around. Because of this, your pillar content needs…

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If you run your business primarily through e-commerce platform Amazon.com, this article is for you. In the marketing world, SEO is, like, kind of a big deal. But the primary focus of SEO is getting ranked on search engines like Google. The A9 Ranking Algorithm is the Amazon version of this process. Stay tuned and we’ll give you the rundown of everything you need to know about this algorithm and…

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