HubSpot is kind of the Mac Daddy of marketing software. They offer a full range of products for marketing, sales, customer service, CRM software, plus methodology, resources, and support to help businesses streamline and perfect their marketing endeavors. If you want to make it these days, having a marketing automation tool at your fingertips is essential. But is HubSpot all it’s chalked up to be? We discuss in this article….

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Pay. Per. Click. It’s exactly what it sounds like: Advertisers only pay when their ad is clicked. You’re literally getting exactly what you pay for. Or I guess… paying for exactly what you get?  Anyway. Pay-per-click (PPC) marketing avoids the issue of having to pay for ad placement or the number of impressions, despite perhaps the ads not gaining much traction. PPC helps advertisers avoid wasting money on ad placements…

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We are all familiar with the Big Three social media platforms: Instagram, Twitter, and Facebook. And you should probably have some kind of a presence on all three. However, if you’re looking to expand your social media reach even further, you could dabble in tapping into niche social media platforms. These platforms are sort of off the beaten path, if you will. They have a solid user base, but they’re…

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A lot of people use the term “Millennial” as a buzzword to encompass people under the age of 30. In fact, many sling around the term to describe teenagers. But actually, the oldest Millennials are turning 39 this year, nearing their 40’s, and the youngest are 24. Not only is the term so often misused, but it also encompasses such a wide range of people. Those pushing their 40’s are…

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Thousands of new words are added to English dictionaries each year. Humans really have a knack for imagining names for things. So many in fact, we can hardly keep up. Kinda makes you feel terrible for all of the people out there trying their best to learn the English language without losing their minds over how many dang words we invent. Some of these added words are great, and we’re…

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Guess what? I’m writing this blog from the comfort of a cozy coffee shop near my house, miles away from the office. I also have amazing and talented coworkers who live in California, Tennessee, the Philippines, Egypt, etc. And we all get to be employed by the same, kickass agency because we have the ability to work from virtually anywhere in the world, any time we want. This is just…

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Remember when everyone thought society was going to collapse on New Year’s Day 2000? Good times. As far as we know, we’re all still here. But you know what did happen after Y2K? A whole lotta marketing and advertising fails. As part of the industry ourselves, we mourn along with our sisters and brothers on the front lines of catastrophic failure. But as part of the general public witnessing the…

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One time, I went to a seminar on GDPR Compliance. …I fell asleep. But not today folks. Today, we are going to make GDPR Compliance as fun as possible. Because at the end of the day, it’s actually super important. And as marketers, we need to be in the know about privacy laws and regulations because A) we don’t want to infringe on people’s rights, and B) we don’t want…

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YouTube has remained a consistent, steadfast force in the online world for the last decade. However, you don’t see a ton of companies or businesses leveraging this platform for marketing purposes. This is likely due to the fact that creating a high-quality video that represents your brand well is extremely difficult to pull off. To do so, you would usually need to hire an entire production team and pour hundreds…

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SEO for images is something that often gets overlooked by inexperienced marketers. But the value of image optimization for search is indisputable, so it’s best to arm yourself with some best practices moving forward. The great thing about images is that they are likely EVERYWHERE on your website. But this also means that  if you’re not tapping into their SEO potential, you’re missing out on a lot of opportunities to…

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