Email messaging is one of the best ways to reach a large audience because not only is an email fairly straightforward and quick to whip up, it’s also extremely cost effective. But sending mass emails is only effective when you have an actual mass of people to send those emails to. And when email databases lose around 22.5% of subscribers each year, it’s one-hundred percent necessary to have a continuous…

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Despite Facebook’s significant scandal making headlines in early 2018, the company itself has not stopped growing even with the threat of data breaches. In fact, according to Facebook’s 2018 Fourth Quarter earnings report, the platform saw a 9% increase of daily (DAU) and monthly (MAU) active users, bringing the new average DAUs to 1.52 billion and MAUs to 2.32 billion this past year. Facebook is far from dead and buried,…

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“If you think it’s expensive to hire a professional to do the job, just wait until you hire an amateur.” — Red Adair Over the past few years, there has been a rise in DIY-style website builders that cater to anyone from the everyday individual to massive companies. And it makes perfect sense why these tools would catch on. They’re simple, easy to use, sharp looking, and they save you…

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The worst thing you can do for your brand is hire a marketing agency that will produce cookie-cutter content for an exorbitant price. Not only will your fans be able to tell that you’re speaking to them through generic copy-and-paste methods, but you’ll end up wasting precious advertising funds in the process. And when you’re a sports team looking to gain traction with potential new fans or marketing any kind…

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The marketing industry is booming, and along with this upward trend comes a plethora of new terminology. Which, if we’re being honest, can be insanely difficult to keep up with. Just when we were starting to wrap our minds around search engine optimization (SEO), search engine marketing (SEM) popped up on the radar. These two terms have been used interchangeably, which just adds to the confusion. SEO… SEM… how about…

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While we often think of content marketing as a device for gaining consumers, followers, and customers, we forget that it can also be used as a recruitment method. In this article, we will explain how to use content marketing as a tool for recruiting qualified drivers for your trucking or freight company. Why? The trucking industry has one of the worst turnover rates, sitting at around 94% in the first…

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If you’re looking for effective marketing techniques to get your small business off the ground, having to work within the confines of a small budget can be discouraging. Bigger companies can afford to funnel thousands of dollars into intensive marketing endeavors, whereas you’ll likely have to be more conservative with your dollars. However, there are still tons of options out there, and with the right amount of strategizing and planning,…

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con·tent mar·ket·ing noun a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. “social media is an integral part of content marketing”   Content marketing is the marketing of the future. Consumers are sick and tired of seeing blatant ads, made…

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What the heck is social listening? Why is it important, and how can you use it? Hubspot defines social listening as “the monitoring of your brand’s social media channels for any customer feedback and direct mentions of your brand or discussions regarding specific keywords, topics, competitors, or industries, followed by an analysis to gain insights and act on those opportunities.” Essentially, social listening is exactly what it sounds like: paying…

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Loyal fans, followers, and customers are the building blocks for any brand — without them, nothing we do would be possible. They’ve extended their support, time, and money to help us grow, and each and every one is important to the success of our brand. But according to a survey from Marketo, 63% of respondents were fed up with being blasted with repeated generic emails from companies. So how can…

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