The design of your website can make or break your brand. The overall look of the site is the first thing people notice when the page opens in front of them, and first impressions are everything. But you know what’s even more important than first impressions? Second impressions. That’s because while it’s easy enough to look past poor quality graphics and odd visual design choices, it’s near impossible to ignore…
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How to Use Social Media For Your Small Business
As a small business, it often comes with the territory that you must work within the confines of a small budget. But this doesn’t mean that you have to limit your potential, especially when it comes to social media marketing. In fact, when you’re just starting out, building a presence on social media is one of the best ways to get your name out there. Therefore, it’s crucial to know…
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Create a Digital Marketing Budget That Works for You
Some may say that the best part of creating a budget is getting it over with. And yes, budgeting may force you to confront the fact that you simply don’t have the funds to put all of your best marketing schemes into action. It’s a huge bummer having to “kill your darlings” when it comes to all of your brand development aspirations for the sake of allocating funds appropriately. However,…
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Everything You Need to Know About Writing Meta Descriptions
Meta Descriptions: yet another complicated element of the ever-elusive SEO. But despite its name, this is perhaps one of the more straightforward aspects of optimizing search engine results. With the right keywords and solid copy, a good meta description can land your website a top spot on Google search results, leading to increased traffic to your page. What is a Meta Description? A meta description is text within the HTML…
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How to Define Your Audience
Here at WIDSIX Written Word, we talk a lot (and I mean a lot) about how important it is to “know your audience.” But we promise this stuff’s important. In fact, it’s the very foundation of all highly successful marketing campaigns — provided you do it right. And we want to help you do it right. Therefore, this week’s blog is all about how to nail down who your audience…
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Social Media Contests: Do’s and Don’ts
Social media contests are an amazing way to boost engagement and gain new followers. They are also just plain fun and a great way to show your appreciation to your fans. Here are some of our suggested DO’s and DON’Ts for running your own social media contest or sweepstakes! DO: Understand your audience Every good marketer knows that one of the most important elements of communications is knowing who your…
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WIDSIX Free Resources for DIY-ers
We get it, sometimes you can’t (or don’t want to) relinquish power over to an advertising agency to handle your communications. Perhaps it’s just not in the budget, or you’re not quite ready to give someone else a hand in developing your brand — it’s fine, we’re not bitter… we’ll be here when you’re ready 😉 Jokes aside, there are so many of those out there who really want to…
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The Power of Infographics
in·fo·graph·ic /ˌinfōˈɡrafik/ noun a visual image such as a chart or diagram used to represent information or data. “a good infographic is worth a thousand words” Infographics are all the rage in the design and development world nowadays. And it’s clear to see why: they encompass everything that is hip in the modern age of marketing. Impressive visuals combined with helpful tidbits of information, presented in a simple and…
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How to Build Your Email List
Email messaging is one of the best ways to reach a large audience because not only is an email fairly straightforward and quick to whip up, it’s also extremely cost effective. But sending mass emails is only effective when you have an actual mass of people to send those emails to. And when email databases lose around 22.5% of subscribers each year, it’s one-hundred percent necessary to have a continuous…
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Changes to Facebook You Need To Know About
Despite Facebook’s significant scandal making headlines in early 2018, the company itself has not stopped growing even with the threat of data breaches. In fact, according to Facebook’s 2018 Fourth Quarter earnings report, the platform saw a 9% increase of daily (DAU) and monthly (MAU) active users, bringing the new average DAUs to 1.52 billion and MAUs to 2.32 billion this past year. Facebook is far from dead and buried,…