While we often think of content marketing as a device for gaining consumers, followers, and customers, we forget that it can also be used as a recruitment method. In this article, we will explain how to use content marketing as a tool for recruiting qualified drivers for your trucking or freight company. Why? The trucking industry has one of the worst turnover rates, sitting at around 94% in the first…
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Content Marketing Strategies for Small Businesses
If you’re looking for effective marketing techniques to get your small business off the ground, having to work within the confines of a small budget can be discouraging. Bigger companies can afford to funnel thousands of dollars into intensive marketing endeavors, whereas you’ll likely have to be more conservative with your dollars. However, there are still tons of options out there, and with the right amount of strategizing and planning,…
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What is Content Marketing?
con·tent mar·ket·ing noun a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. “social media is an integral part of content marketing” Content marketing is the marketing of the future. Consumers are sick and tired of seeing blatant ads, made…
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Social Listening: The Why and How
What the heck is social listening? Why is it important, and how can you use it? Hubspot defines social listening as “the monitoring of your brand’s social media channels for any customer feedback and direct mentions of your brand or discussions regarding specific keywords, topics, competitors, or industries, followed by an analysis to gain insights and act on those opportunities.” Essentially, social listening is exactly what it sounds like: paying…
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Utilizing Audience Segmentation to Personalize Your Email Content
Loyal fans, followers, and customers are the building blocks for any brand — without them, nothing we do would be possible. They’ve extended their support, time, and money to help us grow, and each and every one is important to the success of our brand. But according to a survey from Marketo, 63% of respondents were fed up with being blasted with repeated generic emails from companies. So how can…
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The 3 types of marketing videos and how to use them
Imagine the Internet as one giant shopping mall, where web users are the shoppers and you — and your brand — are one of many stores lined up, hoping to entice these shoppers to enter your establishment to learn what you’re all about. Marketing videos are akin to the windows outside of a storefront, and what potential customers see in these windows provides them with a sneak preview of your…
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The YouTube Algorithm – What You Need To Know
As marketers, we are the mercy of algorithms at ever turn – from Facebook, to Instagram, Google to YouTube. The simplicity of launching campaigns and getting eyes are days passed, and it takes much more skill and intentional to craft a successful campaign. While some channels are rather reserved about the secrets of their algorithms, YouTube, the most popular video platform, has been remarkably transparent. In 2016, YouTube released a research paper that…
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Why Do You Need A Clear Brand Message?
We’ve been in the marketing world long enough to hear all kinds of horror stories. We’ve sat in countless rooms with people who had a big question mark on their face. We’ve been asked the question “why isn’t _____ working?” It really comes down to one thing…lack of brand messaging. So, we suggest that before you launch your website, post on social, or even decide on a logo – you…
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Social Media Marketing vs Social Media Management
Social Media is king in this day and age. You spend most of your time scrolling through feeds – whether to kill time or to discover some sort of information. But, even in the midst of its popularity, there are still big question marks for brands and business owners about what the difference is between Social Media Marketing and Social Media Management. In layman’s term: Social media marketing uses platforms for paid…
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3 [FREE] Apps to Take Your Instagram Stories to the Next Level
We’re a big fan of Instagram Stories – both personally and professionally. We’ve also seen that engagement of followers has shifted to stories rather than feeds. Some great stats that help confirm the fact that stories are the new way include: 70% of Instagram users watch Stories on both platforms daily, there are 400 million users watching Stories on a daily basis and the average brand’s feed is made up of 46% stories and…