We all know that stories are an essential element of social media marketing. If you’re not taking advantage of stories, you should get started right away. Not only do stories help you up your reach, but they also cue users in that you are an active account. And I’m sure you’ve noticed the rising popularity of filters. Instagram used to limit custom filter creation to only a small number of…

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You may not have heard the term before, but you surely know what out-of-home (OOH) marketing is. It’s exactly what it sounds like: any form of advertising that you can encounter outside of your home, such as billboards, bus stop ads, posters, etc.  This type of advertising is often thought of as old school and potentially even irrelevant in the age of digital marketing, but that couldn’t be further from…

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Niche no more! Pinterest has been growing exponentially over the past few years and has quickly become a viable platform for all marketing endeavors. Pinterest boasts more than 200 million monthly Pinners, and continues to attract more users to the site every day. But at the end of the day, Pinterest is another platform that will require a lot of your marketing experts’ time and energy. So is it really…

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Typography can make or break a design layout. It’s debatably more important than all other art elements, because it draws the eyes to the message of the page. You can use typography to do anything from draw a reader’s attention to a certain word or sentence to portraying a certain feeling or tone just through the aesthetic of the font! If you want to stay up-to-date on all things trendy…

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Your brand guidelines are essentially the Bible of your company’s marketing endeavors, and you (and everyone employed with your company) are its loyal worshippers. You must live and breathe the brand. Love the brand. BE the brand. But most importantly: Follow the brand guidelines.  But brand guidelines don’t write themselves. In this article, we’ll tell you exactly what you need to include to craft a comprehensive brand guideline that you…

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Paranoid that Google has a personal vendetta against you? Caught up in crazy keyword conspiracies? Convinced that search engines are colluding against those who rely solely on organic methods to get results?  Do not fear, we’re here to squelch your most deeply rooted SEO fears and crush false beliefs that may be hindering your success. That said, here are some common SEO myths… BUSTED! Myth #1: Keywords are the be-all,…

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The time is nigh… the robots are taking over… and they’ve come for our campaigns… Well, in a sense. But it’s not as ominous as it sounds. You may think robots, androids, and cyborgs (oh my!), when in actuality, artificial intelligence is simply a computer or machine with the capability to “learn”, much like in the way humans do. This doesn’t mean they replicate the human psyche in any way,…

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HubSpot is kind of the Mac Daddy of marketing software. They offer a full range of products for marketing, sales, customer service, CRM software, plus methodology, resources, and support to help businesses streamline and perfect their marketing endeavors. If you want to make it these days, having a marketing automation tool at your fingertips is essential. But is HubSpot all it’s chalked up to be? We discuss in this article….

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Pay. Per. Click. It’s exactly what it sounds like: Advertisers only pay when their ad is clicked. You’re literally getting exactly what you pay for. Or I guess… paying for exactly what you get?  Anyway. Pay-per-click (PPC) marketing avoids the issue of having to pay for ad placement or the number of impressions, despite perhaps the ads not gaining much traction. PPC helps advertisers avoid wasting money on ad placements…

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We are all familiar with the Big Three social media platforms: Instagram, Twitter, and Facebook. And you should probably have some kind of a presence on all three. However, if you’re looking to expand your social media reach even further, you could dabble in tapping into niche social media platforms. These platforms are sort of off the beaten path, if you will. They have a solid user base, but they’re…

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