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Building Pillar Content for Your Website

Pillar Content is exactly what it sounds like. Think about the purpose of pillars in architecture. They serve as the part of the foundation that holds everything else up, the element upon which everything else is built. This is why pillar content is also sometimes referred to as cornerstone content. Essentially, it’s the base content that all of your other content revolves around. Because of this, your pillar content needs…

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Your Guide to the A9 Algorithm

If you run your business primarily through e-commerce platform Amazon.com, this article is for you. In the marketing world, SEO is, like, kind of a big deal. But the primary focus of SEO is getting ranked on search engines like Google. The A9 Ranking Algorithm is the Amazon version of this process. Stay tuned and we’ll give you the rundown of everything you need to know about this algorithm and…

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How to Choose the Right Font

Remember when you were a kid, and your favorite font was Comic Sans? You’d slap that shit on anything. It was quirky, it was different, it was fun! It was the best font in the world! Well not anymore boys and girls, Comic Sans has been CANCELLED! If you’re still using Comic Sans in 2019, be prepared to have your existence roasted to a crisp by everyone on the Internet….

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The Evolution of Social Media

In this *special edition* of WIDSIX Written Word, we’re celebrating World Social Media Day 2019 by diving into a timeline of the most influential social media networks in the brief yet rich history of the Internet. Because we’re an advertising agency (duh) we know better than anyone just how important social media is to successful marketing endeavors. For that reason, we’re paying homage to the pioneers, pathfinders, and powerhouses of…

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Summer is the slow season in the marketing and advertising world. In fact, it’s kind of a slow season for everyone and everything, even the businesses and clients we serve hit a decline in revenue and traffic. You’d think the market would be heating up in summer… what gives?! Tons of people go on vacation during summer, so they’re not really thinking about interacting with content or consuming goods. Kids…

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What NOT to Do on Instagram

Instagram is a magical place. You can share photos and stories with your followers, interact and engage, and advertise your brand in the most fun way possible. But are you using Instagram to its fullest potential? Even more importantly… are you using Instagram right? Now you may be thinking, hey wait a minute, I thought you just said this was supposed to be fun! But there are rules?! Not so…

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Guerilla Marketing in 2019

“Not gorilla, guerilla. Huge difference. HUGE!” — from Captain Ron (1992) Martin Short was right. There’s a huge difference between Gorilla Marketing and Guerilla Marketing. But don’t worry, the blog post that will teach you how to use primate-themed imagery and copy to market your brand is in the pipeline for next week. But until then, we’re talking about Guerilla Marketing. What is “guerilla marketing”? The term “guerilla”, particularly used…

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Understanding Google Analytics

The term “web analytics” might seem frightening to some. Data? Analytics?! Analyzing data?!? At this very moment, you may be having flashbacks to your traumatic stint in high school Statistics class. But not to fear, web analytics tools like Google Analytics make demystifying website traffic information straightforward and simple, with its user-friendly, entirely FREE, platform. What is Google Analytics and How Does It Work? Google Analytics (GA) is a completely…

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The design of your website can make or break your brand. The overall look of the site is the first thing people notice when the page opens in front of them, and first impressions are everything. But you know what’s even more important than first impressions? Second impressions. That’s because while it’s easy enough to look past poor quality graphics and odd visual design choices, it’s near impossible to ignore…

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As a small business, it often comes with the territory that you must work within the confines of a small budget. But this doesn’t mean that you have to limit your potential, especially when it comes to social media marketing. In fact, when you’re just starting out, building a presence on social media is one of the best ways to get your name out there. Therefore, it’s crucial to know…

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