Imagine you buy a videogame. You’re super stoked to play it. You put the disc into the console, fire it up, the loading screen starts … Suddenly, your character is dropped right into the game. You think, wait a minute. Where’s the start menu? Where are the instructions? How the heck do I play this game? Why would they do this to me?!  Yeah, that’s why you need to have…

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You’ve done it. You’re officially a college graduate: diploma in hand, thousands of dollars in debt and a caffeine addiction later. Making it through college is no easy feat. In fact, according to College Atlas, 70% of Americans will study at a four-year college, but less than two-thirds will graduate with a degree, and 30% of first-year students drop out after their first year of school. Getting a college degree…

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As an advertising agency or marketing department of any kind that works with clients, you know just how important data collection is. Clients want to see the real results of the efforts you’ve been putting out for them, so they can rest assure that they’re getting their money’s worth. This is where your client reports come in, which are generated using reporting tools. However, if you’re still having your team…

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// WIDSIX WRITTEN WORD //

How to Write a Killer Instagram Caption

Writing an engaging Instagram caption is no simple feat. Social media scrollers have a limited attention span, so fitting everything you want to say into a brief, easily digestible few sentences can seem impossible. Fortunately, Instagram puts a heavy focus on visual imagery, so the captions come second in importance to a high quality, eye-catching image. However, a great caption can go a long way in encouraging engagement, which is…

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68% of the U.S. adult population is on Facebook, and of that 68%, 74% of users visit the platform every day, according to Pew Research Center. So if you’re making mistakes with your Facebook ads, you’re missing out on tons of valuable potential. The scary part is, some of these mistakes are so commonplace, that you’re probably already making them. However, because of this, you can be assured that if…

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Shopify is among the most popular ecommerce software out there, and for good reason. It’s easy to use, visually appealing, secure and reliable, features powerful marketing tools, and offers amazing customer support. It’s almost a no-brainer: If your small business deals with ecommerce, you should be using Shopify. Shopify is a great place for small business owners to start, and in this article we’ll outline the top reasons why! Wondering…

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// WIDSIX WRITTEN WORD //

How to Build Effective Pop-ups

Pop-ups. They’re simple, they’re powerful, and they’re annoying as hell. Well, when done wrong that is. You ever open a website and you’re ready to dive into your online shopping escapade or scour over that intriguing article your uncle posted on Facebook, only to be hit with the dreaded “PLEASE SUBSCRIBE!” pop-up? A lot of the time it has some fairly passive-aggressive messaging too, like “YES I want to subscribe!”…

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// WIDSIX WRITTEN WORD //

Advanced Methods to Promote Your Content

So, you’ve been in the marketing and advertising game for some time now. You’ve done it all, seen it all… basically, you’ve been around the block once or twice. Perhaps you’re looking for a new, exciting way to shake up your campaigns or bring in fresh ideas to liven things up. Perhaps you’re looking for something more… A D V A N C E D In this blog, we’re letting…

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// WIDSIX WRITTEN WORD //

The 3 Types of Digital Media

Digital Marketing is a staple in any good campaign or marketing endeavor. The Internet is highly accessible all over the world nowadays, and therefore it is one of the best places to grow your brand. But not all digital media is created equal. In fact, there are three distinct types of digital media that you should be familiar with and able to discern from one another. This article will help…

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Boosting certain posts on social media can greatly increase your scope of reach and help you gain more followers more quickly. But there’s an art to it. Boost the wrong posts, and people who see them will write your brand off — potentially forever. But boost the right posts, and magic can happen. So how do you avoid putting the wrong posts up on that pedestal? And how do you…

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