The micro-influencer is a response to the quickly evolving consumer desire for authenticity. In the recent past, employing celebrity influencers was the way to go. After all, if these...
What’s the difference between a successful, high-quality, on-time project and pure, unadulterated chaos? A project management tool. That’s right, they’re an absolute, non-negotiable necessity if you want to run...
Podcasts are great because you can throw them on as background noise to almost any unpleasant activity and it makes it significantly more enjoyable. Commute to work? Podcast. Cleaning...
We all know that stories are an essential element of social media marketing. If you’re not taking advantage of stories, you should get started right away. Not only do...
You may not have heard the term before, but you surely know what out-of-home (OOH) marketing is. It’s exactly what it sounds like: any form of advertising that you...
Niche no more! Pinterest has been growing exponentially over the past few years and has quickly become a viable platform for all marketing endeavors. Pinterest boasts more than 200...
Typography can make or break a design layout. It’s debatably more important than all other art elements, because it draws the eyes to the message of the page. You...
Your brand guidelines are essentially the Bible of your company’s marketing endeavors, and you (and everyone employed with your company) are its loyal worshippers. You must live and breathe...
Paranoid that Google has a personal vendetta against you? Caught up in crazy keyword conspiracies? Convinced that search engines are colluding against those who rely solely on organic methods...
The time is nigh… the robots are taking over… and they’ve come for our campaigns… Well, in a sense. But it’s not as ominous as it sounds. You may...
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