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7 Tips for Marketing E-Learning
E-learning has gained quite a buzz around since the last few years. This field has attracted not only the school and college students but has also stepped up to provide skills and information for working professionals as well. E-learning helps people to learn and grow at their own pace, all while being in the comfort of their homes. Even more so, it keeps students away from the pressure of being in a classroom and learn however they wish. Also, it encourages people to get access to useful information despite their location.
The past six months have been overwhelming and lockdowns across various countries have pushed students to learn from home. This has increased the adaptation rate for the e-learning courses and various online portals are now in the league of becoming the ultimate champion. But in this blind race of competition, how do you market your product? What are the most effective ways to promote your product so that it is well-received by the people?
If you too have faced such questions, then fret not. Listed below are some of the tips that you could use to gain the user base you seek for your product.
7 Tips to Market E-learning
Marketing is a vast subject that if done well, can reap some serious benefits. However, most of the time people try everything at once to gain success and that’s where the plan fails. Don’t want yours to meet the same fate? Follow the below strategy.
1. Be S.M.A.R.T
All set to begin your e-learning marketing venture? Then lets about the first thing you must consider before developing a full-proof, working, and a to-the-point marketing strategy. Set a specific goal for your product. Ask yourself a question that what are you trying to accomplish by promoting e-learning. How many users do you want to take this idea?
Setting goals is made easy by the S.M.A.R.T methodology. But what is it though? Trust me, there’s no rocket science to this. S.M.A.R.T just means:
Got the gist? Make a goal that’s to-the-point, realistic, achievable, and meets the deadlines you set.
2. Know Your Audience
Of course, you don’t want to go blind in your marketing strategy. Once you are done establishing your S.M.A.R.T goals, it is now time to determine what audience your product will target. Are the courses solely for school students? Do you provide resources for college students as well? What about working professionals? Can they gain knowledge from your e-learning courses?
Depending on answers to questions like these, develop a target list and finalize the groups you are going to market your product to.
3. Let Them Have A Sneak Peek
So you have your audience prepared? Cool. Now before you put it out there for your target audience to get the most out of it, make sure you promote a few parts of your e-learning courses as a sample. What do we mean by a sample? It’s a small chunk (maybe a video) of your e-learning course that you can keep for your audience to have a sneak peek into your course.
Various promoters and marketers promote freebies with their products because we humans love anything that comes with no cost. This can lure your customers towards trying your product and if they like, they can continue with your services and eventually end up buying your product. Providing your learners with a broad idea before they start can also help them decide if the course is suitable for them.
4. Endorsements are helpful
If your product is extremely new and you’re just launching it, skip this. Otherwise, try and get your previous learners to write testimonials and reviews about your product. Potential learners who are seeking to try your e-course can have something to reference to, and they will know that the product that they are buying is tried and tested by someone else.
Having previous learners write something about your product will give you proof to show to your potential buyers.
5. Brand Image is the key
Having an e-learning course that provides everything and hits the right spot is not sufficient to get the job done. Users are not going to invest in your course until and unless your brand image, to them, is worth investing in. Having trustworthy and credible badges to your brand profile can help users skip the part of thinking and worrying, and focus on the content you’re offering.
That is why it is crucial to first spend time on building a brand image that the users will like. Ask your past users to leave good reviews, increase your online presence, and engage more with the audience. Get the credibility the audience looks for in a brand before investing, and you will see a slow and steady growth eventually.
6. Tell Them Exactly What They’ll Get
Remember the S.M.A.R.T methodology? We only need the “S” from there. While creating the syllabus, description, and title for your e-learning courses, it is advised to be as specific as possible. Tell your users exactly what you are offering. Don’t overstate things as this will tarnish the brand image in the long run.
Informed the users in detail on how they can use this knowledge they’ll be getting from the course in the real world. Promoters and marketers focus on not only informing the users but also how it can change their lives for better.
7. Be Constant
Use social media, search ads, non-search ads, run campaigns, or anything that you think is suitable for the audience you are targeting. The idea here is to keep promoting constantly without pulling back. The ultimate goal of your e-learning course is to take people from where they are now, to a better position in the future.
A period of 9-12 months is considered good for running a mixed marketing plan that helps your audience get familiarized with the message you ought to convey. Even if you start getting a good response to your marketing campaign, the idea is to never stop.
E-learning is booming and it will continue to do so in the foreseeable future. However, a crisp marketing strategy and unique product construction are the only factors that will determine who will bag the most consumers in this extreme competition. Develop a good product and plan a precise marketing strategy to win over your competitors.