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Constructing the Constructor: A construction company’s blueprint to build a strong digital footprint!

We love how construction companies bring ideas to life – stunning homes, commercial skyrises, you dream it – they’ll build it. That said, construction companies often fall short when it comes to their online presence and digital footprint. In an industry that is highly competitive and can be heavy referral based for new clients, so there is often not a lot of focus on digital footprint or marketing necessities like good website design, paid media/ads and social media management.

Marketing is essential for construction companies to attract new clients, retain existing ones, and build brand awareness. However, marketing for construction companies can be challenging, as the industry is highly competitive, and clients have specific requirements.

Being behind, doesn’t mean you are hopeless – get your mind right and start to build a plan to get your digital footprint in order. Let’s discuss SIX essentials you should drop on your list to start off:

ONE: A Well-Designed Website
A well-designed website is a crucial marketing tool for construction companies. It should be easy to navigate, mobile-friendly, and optimized for search engines. The website should showcase the company’s portfolio, services, and testimonials from satisfied clients. It should also have clear calls to action, such as requesting a quote or scheduling a consultation.

TWO: Search Engine Optimization (SEO)
SEO is the process of optimizing a website to rank higher in search engine results pages (SERPs). For construction companies, SEO is critical as potential clients often search for construction services online. The website should have relevant keywords, meta descriptions, and tags, as well as high-quality content, including blog posts and case studies. Backlinks from reputable websites can also improve the website’s ranking in SERPs.

THREE: Social Media Presence
Social media is an effective marketing tool for construction companies to engage with clients and showcase their work. The company should have active accounts on relevant social media platforms, such as Facebook, Twitter, and Instagram. The social media accounts should be regularly updated with engaging content, including project updates, behind-the-scenes photos, and company news.

FOUR: Email Marketing
Email marketing is an effective way for construction companies to stay in touch with clients and prospects. The company should have a mailing list of clients and prospects and send regular newsletters with updates on projects, company news, and industry insights. Email marketing can also be used to promote new services and offers.

FIVE: Content Marketing
Content marketing involves creating and sharing valuable content to attract and retain clients. For construction companies, content marketing can include blog posts, case studies, and infographics that showcase the company’s expertise and capabilities. The content should be informative, engaging, and relevant to the target audience.

SIX: Testimonials and Reviews
Testimonials and reviews from satisfied clients are powerful marketing tools for construction companies. They can be featured on the company’s website and social media accounts and used in email marketing campaigns. The company should encourage clients to leave reviews on relevant platforms, such as Google My Business and Yelp, and respond promptly to any negative feedback.

In conclusion, marketing is essential for construction companies to attract new clients and build brand awareness – word of mouth is not enough. A well-designed website, search engine optimization, social media presence, email marketing, content marketing, and testimonials and reviews are the top six marketing must-haves for construction companies. By implementing these strategies, construction companies can effectively market their services and stand out in a highly competitive industry.

If you are wondering how you are going to start to fix your digital footprint – don’t stress. We love working with construction companies to dial in their digital footprint and online assets.

Questions, concerns, don’t know where to start? We can help – reach out!