// WIDSIX WRITTEN WORD //

Why Do You Need A Clear Brand Message?

We’ve been in the marketing world long enough to hear all kinds of horror stories. We’ve sat in countless rooms with people who had a big question mark on their face. We’ve been asked the question “why isn’t _____ working?” It really comes down to one thing…lack of brand messaging. So, we suggest that before you launch your website, post on social, or even decide on a logo – you…

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// WIDSIX WRITTEN WORD //

The Value of Visual Branding

The word “branding” can be an enigma to many new and small business owners. The term can be misrepresented as just a logo or a cool name, but at its essence it is so much more. A brand identity is the sum of all of it’s parts: the symbol, the name, the color, the font and any other items you’d include that shape how your brand is perceived. It is…

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// WIDSIX WRITTEN WORD //

Are You Fitting In Or Belonging?

Recently, I found ¬†myself in a situation where I was selected to join a team of people that are incredibly talented and, from my perspective, all a step above where I currently stand in comparison. I felt inadequate and out of place. My interests, hobbies, communication style, and way of thinking seemed to be vastly different than that of my peers and combined with my quiet nature, I was struggling…

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