In our business, we often hear the terms “logo” and “branding” used interchangeably. While a logo is a crucial part of branding, branding is much more than just a...
Typography can make or break a design layout. It’s debatably more important than all other art elements, because it draws the eyes to the message of the page. You...
Your brand guidelines are essentially the Bible of your company’s marketing endeavors, and you (and everyone employed with your company) are its loyal worshippers. You must live and breathe...
Remember when you were a kid, and your favorite font was Comic Sans? You’d slap that shit on anything. It was quirky, it was different, it was fun! It...
We’ve been in the marketing world long enough to hear all kinds of horror stories. We’ve sat in countless rooms with people who had a big question mark on...
The word “branding” can be an enigma to many new and small business owners. The term can be misrepresented as just a logo or a cool name, but at...
Recently, I found myself in a situation where I was selected to join a team of people that are incredibly talented and, from my perspective, all a step above...
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