// WIDSIX WRITTEN WORD //

Why Do You Need A Clear Brand Message?

We’ve been in the marketing world long enough to hear all kinds of horror stories. We’ve sat in countless rooms with people who had a big question mark on their face. We’ve been asked the question “why isn’t _____ working?” It really comes down to one thing…lack of brand messaging. So, we suggest that before you launch your website, post on social, or even decide on a logo – you figure out what the heck you want to say and why. There are a lot of elements when it comes to a “brand”, but we think identity and messaging is the most crucial one as it guides and informs all the other areas of your brand.  So why is messaging so important?

  • You want people to understand what you do, the problem you solve, and why customers should choose you
  • People buy what you do based on the words you use
  • How you come across and how you explain what you do has a massive influence on buying decisions
  • Your message helps you stand out from the crowd and be heard in this busy marketplace
  • Your message and how you use it is what connects you with your ideal client.
  • You can use your messaging to entertain; to educate; to inspire – and it’s unique to you

Your messaging evokes a feeling – a memory – or a vibe. Don’t believe me? What comes to mind when you hear: Apple, BMW, McDonalds, Walmart. You felt something – and that something came from the way they messaging and speak about themselves. What do you want people to feel and when they think about you or talk about you?

All of the words help formulate the rest – the logo, the website, the color pallette, the “fun” elements. So, with that being said, we highly recommend nailing that down to the tee before approaching your marketing and creative development. Our friends over at Root + River said it best:

“Once you know the root of your brand, you are ready for your message and offerings to flow out into the world. Well, almost ready. You need a logo that is art, not an afterthought. You need a website that tells stories, that moves hearts … and products.”

 

It’s all about clarity, consistency, and confidenceWe’re here for you, so hit us up when you’re ready to get to the heart of your brand!

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Delia Foundation is creating communities that optimize health and well-being.
They are enhancing and enriching lives across key core components for well being, using a whole-person approach to the mind, body, and soul through education, supporting programs, and love.​ Organizations like Delia Foundation serve our communities and work tirelessly to create a better life for millions of people across the globe. 🌎💫
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  • #ClientHighlight - #WIDSIX has a lot to offer when it comes to marketing services, and these two (@dani_crowell & @jared_vidales) utilize a little bit of everything we do! 😉 This power couple is an industry leader in AZ and we couldn't be more stoked to be in their corner helping them take over, one company at a time! 💯 🎉
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  • #WIDSIX began because Roope was frustrated with the web agencies he hired to do projects...so he started doing them himself. Fast forward, we've now been doing this for 12+ years! Here is a handful of some of our fave projects for #WorldWideWebDay.
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Your digital presence matters more than ever, that's why we make bomb websites that give our clients visibility and credibility. Peep more of our designs, link in bio! 🔗

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