As marketers, we are the mercy of algorithms at ever turn – from Facebook, to Instagram, Google to YouTube. The simplicity of launching campaigns and getting eyes are days passed, and it takes much more skill and intentional to craft a successful campaign. While some channels are rather reserved about the secrets of their algorithms, YouTube, the most popular video platform, has been remarkably transparent. In 2016, YouTube released a research paper that…

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Social Media is king in this day and age. You spend most of your time scrolling through feeds – whether to kill time or to discover some sort of information. But, even in the midst of its popularity, there are still big question marks for brands and business owners about what the difference is between Social Media Marketing and Social Media Management. In layman’s term: Social media marketing uses platforms for paid…

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We’re a big fan of Instagram Stories – both personally and professionally. We’ve also seen that engagement of followers has shifted to stories rather than feeds. Some great stats that help confirm the fact that stories are the new way include: 70% of Instagram  users watch Stories on both platforms daily, there are 400 million users watching Stories on a daily basis and the average brand’s feed is made up of 46% stories and…

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Just because you have a website, doesn’t mean you have a successful website. We have all visited websites that look like they are stuck in the 1990’s (and if you need a visual representation of what we mean visit HERE, HERE, or HERE).  Don’t be the guy we all make fun of. Take a moment to look at your website with fresh eyes and then ask yourself these questions: 1️⃣ Is your website…

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When you hear “SEO” what do you think of? Take a minute to really try to answer that question whether in detail or its simplest form. Okay, now that you’ve concocted your own definition, which probably only includes some form of the statement “It stands for Search Engine Optimization”, remove it from your mind. We’re here to help you simply define SEO and understand why it is useful for you….

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LinkedIn is often an under utilized platform for both small and large businesses. LinkedIn Networks can be incredibly beneficial for current events in a specific industry, company updates, and community building among companies in the surrounding area. What differentiates LinkedIn from other “social media platforms” is that it is best for business to business networking and communication. It is less about mass appeal, and more about leadership interactions and thought…

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Instagram is an ever-evolving social media platform with updates on the regular. When it first launched, the social networking service was used to post personal pictures for friends or family. In 2012, Instagram was acquired by Facebook and has since seen a plethora of changes. Fast-forward to 2018, you can now have multiple accounts logged in at once, there’s been the addition of videos, advertiser friendly features, live stories, polls,…

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Can you recall a time when you had a business meeting that went too long, one that felt pointless, or one that wasn’t organized efficiently? We are sure you’re having a traumatizing flashback, and we’ve been there to! If you need a good laugh to bring you out of that nightmare you just had, think back on NBC’s , The Office, and have a good laugh about how poorly Michael…

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Businesses are inundated with articles explaining their need to use social  media to reach their audiences and increase their businesses. While these articles are right, they fail to explain how to make wise social media platform choices. As a full service agency, we offer social media management and advertising options, but we are fully aware that not every company needs a presence on every platform. Rather than just leaving these…

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Social media influencers. The concept is pretty straight forward. Let’s start off with what an influencer is: these people have a significant following/fan base on social media, and their ‘influence’ can be used to persuade their audience to invest in a company’s products. Pretty much anyone with a faithful audience and some type of niche market has, to an extent, the ability to become an influencer. Social media marketing has…

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