A marketer’s work doesn’t end with content… oh no. In fact, content creation is only the first step in a job that, quite frankly, is never quite finished until you’ve squeezed every last juicy drop of data out at the completion of the campaign and analyzed it until your brain is overcooked like a fried egg that would provoke Gordon Ramsey to unleash the full extent of his wrath on…

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Summer is the slow season in the marketing and advertising world. In fact, it’s kind of a slow season for everyone and everything, even the businesses and clients we serve hit a decline in revenue and traffic. You’d think the market would be heating up in summer… what gives?! Tons of people go on vacation during summer, so they’re not really thinking about interacting with content or consuming goods. Kids…

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Instagram is a magical place. You can share photos and stories with your followers, interact and engage, and advertise your brand in the most fun way possible. But are you using Instagram to its fullest potential? Even more importantly… are you using Instagram right? Now you may be thinking, hey wait a minute, I thought you just said this was supposed to be fun! But there are rules?! Not so…

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As a small business, it often comes with the territory that you must work within the confines of a small budget. But this doesn’t mean that you have to limit your potential, especially when it comes to social media marketing. In fact, when you’re just starting out, building a presence on social media is one of the best ways to get your name out there. Therefore, it’s crucial to know…

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“If you think it’s expensive to hire a professional to do the job, just wait until you hire an amateur.” — Red Adair Over the past few years, there has been a rise in DIY-style website builders that cater to anyone from the everyday individual to massive companies. And it makes perfect sense why these tools would catch on. They’re simple, easy to use, sharp looking, and they save you…

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The worst thing you can do for your brand is hire a marketing agency that will produce cookie-cutter content for an exorbitant price. Not only will your fans be able to tell that you’re speaking to them through generic copy-and-paste methods, but you’ll end up wasting precious advertising funds in the process. And when you’re a sports team looking to gain traction with potential new fans or marketing any kind…

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As marketers, we are the mercy of algorithms at ever turn – from Facebook, to Instagram, Google to YouTube. The simplicity of launching campaigns and getting eyes are days passed, and it takes much more skill and intentional to craft a successful campaign. While some channels are rather reserved about the secrets of their algorithms, YouTube, the most popular video platform, has been remarkably transparent. In 2016, YouTube released a research paper that…

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Social Media is king in this day and age. You spend most of your time scrolling through feeds – whether to kill time or to discover some sort of information. But, even in the midst of its popularity, there are still big question marks for brands and business owners about what the difference is between Social Media Marketing and Social Media Management. In layman’s term: Social media marketing uses platforms for paid…

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We’re a big fan of Instagram Stories – both personally and professionally. We’ve also seen that engagement of followers has shifted to stories rather than feeds. Some great stats that help confirm the fact that stories are the new way include: 70% of Instagram  users watch Stories on both platforms daily, there are 400 million users watching Stories on a daily basis and the average brand’s feed is made up of 46% stories and…

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Just because you have a website, doesn’t mean you have a successful website. We have all visited websites that look like they are stuck in the 1990’s (and if you need a visual representation of what we mean visit HERE, HERE, or HERE).  Don’t be the guy we all make fun of. Take a moment to look at your website with fresh eyes and then ask yourself these questions: 1️⃣ Is your website…

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