// WIDSIX WRITTEN WORD //

SEO v.s. SEM: What’s the difference?

The marketing industry is booming, and along with this upward trend comes a plethora of new terminology. Which, if we’re being honest, can be insanely difficult to keep up with. Just when we were starting to wrap our minds around search engine optimization (SEO), search engine marketing (SEM) popped up on the radar. These two terms have been used interchangeably, which just adds to the confusion. SEO… SEM… how about…

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While we often think of content marketing as a device for gaining consumers, followers, and customers, we forget that it can also be used as a recruitment method. In this article, we will explain how to use content marketing as a tool for recruiting qualified drivers for your trucking or freight company. Why? The trucking industry has one of the worst turnover rates, sitting at around 94% in the first…

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If you’re looking for effective marketing techniques to get your small business off the ground, having to work within the confines of a small budget can be discouraging. Bigger companies can afford to funnel thousands of dollars into intensive marketing endeavors, whereas you’ll likely have to be more conservative with your dollars. However, there are still tons of options out there, and with the right amount of strategizing and planning,…

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Imagine the Internet as one giant shopping mall, where web users are the shoppers and you — and your brand — are one of many stores lined up, hoping to entice these shoppers to enter your establishment to learn what you’re all about. Marketing videos are akin to the windows outside of a storefront, and what potential customers see in these windows provides them with a sneak preview of your…

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As marketers, we are the mercy of algorithms at ever turn – from Facebook, to Instagram, Google to YouTube. The simplicity of launching campaigns and getting eyes are days passed, and it takes much more skill and intentional to craft a successful campaign. While some channels are rather reserved about the secrets of their algorithms, YouTube, the most popular video platform, has been remarkably transparent. In 2016, YouTube released a research paper that…

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Social Media is king in this day and age. You spend most of your time scrolling through feeds – whether to kill time or to discover some sort of information. But, even in the midst of its popularity, there are still big question marks for brands and business owners about what the difference is between Social Media Marketing and Social Media Management. In layman’s term: Social media marketing uses platforms for paid…

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We’re a big fan of Instagram Stories – both personally and professionally. We’ve also seen that engagement of followers has shifted to stories rather than feeds. Some great stats that help confirm the fact that stories are the new way include: 70% of Instagram  users watch Stories on both platforms daily, there are 400 million users watching Stories on a daily basis and the average brand’s feed is made up of 46% stories and…

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So, you’re thinking about hiring a Digital Marketing Agency to come alongside your business or brand. You’ve made a step in the right direction! However, not every Marketing Agency is the right fit for you. It takes more than an impressive website and sparkling portfolio to understand the agency. There is much more to the “right fit” than that – and we even have our own list of questions we…

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// WIDSIX WRITTEN WORD //

Does Your Website Need A Makeover?

Just because you have a website, doesn’t mean you have a successful website. We have all visited websites that look like they are stuck in the 1990’s (and if you need a visual representation of what we mean visit HERE, HERE, or HERE).  Don’t be the guy we all make fun of. Take a moment to look at your website with fresh eyes and then ask yourself these questions: 1️⃣ Is your website…

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// WIDSIX WRITTEN WORD //

The Beginners Guide to SEO

When you hear “SEO” what do you think of? Take a minute to really try to answer that question whether in detail or its simplest form. Okay, now that you’ve concocted your own definition, which probably only includes some form of the statement “It stands for Search Engine Optimization”, remove it from your mind. We’re here to help you simply define SEO and understand why it is useful for you….

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