// WIDSIX WRITTEN WORD //

Marketing to Millennials, Made Easy

A lot of people use the term “Millennial” as a buzzword to encompass people under the age of 30. In fact, many sling around the term to describe teenagers. But actually, the oldest Millennials are turning 39 this year, nearing their 40’s, and the youngest are 24. Not only is the term so often misused, but it also encompasses such a wide range of people. Those pushing their 40’s are…

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Remember when everyone thought society was going to collapse on New Year’s Day 2000? Good times. As far as we know, we’re all still here. But you know what did happen after Y2K? A whole lotta marketing and advertising fails. As part of the industry ourselves, we mourn along with our sisters and brothers on the front lines of catastrophic failure. But as part of the general public witnessing the…

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Imagine you buy a videogame. You’re super stoked to play it. You put the disc into the console, fire it up, the loading screen starts … Suddenly, your character is dropped right into the game. You think, wait a minute. Where’s the start menu? Where are the instructions? How the heck do I play this game? Why would they do this to me?!  Yeah, that’s why you need to have…

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As an advertising agency or marketing department of any kind that works with clients, you know just how important data collection is. Clients want to see the real results of the efforts you’ve been putting out for them, so they can rest assure that they’re getting their money’s worth. This is where your client reports come in, which are generated using reporting tools. However, if you’re still having your team…

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68% of the U.S. adult population is on Facebook, and of that 68%, 74% of users visit the platform every day, according to Pew Research Center. So if you’re making mistakes with your Facebook ads, you’re missing out on tons of valuable potential. The scary part is, some of these mistakes are so commonplace, that you’re probably already making them. However, because of this, you can be assured that if…

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Shopify is among the most popular ecommerce software out there, and for good reason. It’s easy to use, visually appealing, secure and reliable, features powerful marketing tools, and offers amazing customer support. It’s almost a no-brainer: If your small business deals with ecommerce, you should be using Shopify. Shopify is a great place for small business owners to start, and in this article we’ll outline the top reasons why! Wondering…

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// WIDSIX WRITTEN WORD //

Advanced Methods to Promote Your Content

So, you’ve been in the marketing and advertising game for some time now. You’ve done it all, seen it all… basically, you’ve been around the block once or twice. Perhaps you’re looking for a new, exciting way to shake up your campaigns or bring in fresh ideas to liven things up. Perhaps you’re looking for something more… A D V A N C E D In this blog, we’re letting…

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// WIDSIX WRITTEN WORD //

The 3 Types of Digital Media

Digital Marketing is a staple in any good campaign or marketing endeavor. The Internet is highly accessible all over the world nowadays, and therefore it is one of the best places to grow your brand. But not all digital media is created equal. In fact, there are three distinct types of digital media that you should be familiar with and able to discern from one another. This article will help…

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// WIDSIX WRITTEN WORD //

6 Of the Best A/B Testing Tools for 2019

A marketer’s work doesn’t end with content… oh no. In fact, content creation is only the first step in a job that, quite frankly, is never quite finished until you’ve squeezed every last juicy drop of data out at the completion of the campaign and analyzed it until your brain is overcooked like a fried egg that would provoke Gordon Ramsey to unleash the full extent of his wrath on…

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When you ignore your Instagram metrics, you’re ignoring a huge potential for growth. The reason being: if you don’t know whether you’re succeeding or failing, how will you know what to improve? How will you be able to strategize? You need to be aware of what aspects of your strategy are working, and which ones have been causing you to fall short of your goals. This is why you absolutely…

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