So, you’ve been in the marketing and advertising game for some time now. You’ve done it all, seen it all… basically, you’ve been around the block once or twice. Perhaps you’re looking for a new, exciting way to shake up your campaigns or bring in fresh ideas to liven things up. Perhaps you’re looking for something more…
A D V A N C E D
In this blog, we’re letting you in on our ultra-secret, ultra-A D V A N C E D methods to promote your content.
1. Leveraging influencers
Hiring influencers to promote your content isn’t anything new. But the advanced method of leveraging influencers involves including them in the process of planning and creating the content. The common influencer method is to create content, then reach out to influencers to spread the word using the existing media. However, we’re going to tell you why involving them in the actual process is so much more effective and rewarding:
- Builds camaraderie with influencers. By involving them in the creative process, you’re able to actually build a lasting relationship and friendship with the people you are working with. It’s always good to establish this, as they will likely be more willing to work with you on future projects.
- Provides more value to your team, the influencer, and your audience. By consulting with an influencer, you can get a better idea of what their audience wants to see from you and from them. This will help you create more relevant content that is much more successful at converting.
- Accountability & personal interest. By contributing their ideas and getting personally involved in the project, the influencer now has a personal interest in the success of your campaign (aside from monetary interest of course). This may even compel them to go above and beyond to market and share the content as they have a vested interest in the project doing well.
2. Utilizing snippets
Snippets are pulled directly from your long-form content and can be anything from: variations on the title, short statements, short quotes, statistics, and more. Say for example you have a blog post with the (very thoughtful and insightful) quote “Our cheese is the best cheese”. You could then pull that quote from the post and create a Tweet with just that one line. We recommend going in and pulling ~20 of these snippets to be shared on social media. This is a super-easy way to produce consistent content.
3. Connect with people
There are a few creative ways to connect with people inside and outside of your network for the purpose of promoting your content:
- Let your sources know you cited them. If you linked to an article or other sources in a blog post or other form of media, an easy way to expand your reach is to let those sources know that you shouted them out. They might feel compelled to share or link to your content, which of course will help you out tremendously and boost your loyalty.
- Direct Message influencers. It doesn’t hurt to reach out to influencers and see if they would be interested in sharing your content for free. You don’t have to directly ask them to do things without paying them, but a simple message like “Hey! I know you’re interested in this type of content, and I wanted to let you know that I posted a blog/video/graphic about the topic if you wanted to check it out!” can go a long way. Hopefully, they will appreciate that you thought of them, even if they choose not to share or promote your content.
- Reach out to people who have similar content. Engage with other brands or individuals who post the kind of content that you do, and you could build yourself a reliable network. It’s awesome to have people who are always willing to help out in sharing your stuff, as long as you make sure to be polite and return the favor!
- Submit to content communities. You’ll face a lot of competition when submitting to these sites, but if your content does get chosen to be shared, this is an amazing opportunity to reach hundreds, possibly thousands, of people who wouldn’t otherwise be exposed to your brand.
4. Repurpose content to be interactive and dynamic
Repurposing content is great because you can use what you have to create something fresh and new. For example, why not turn your most popular blogs into videos? 76% of marketers say video has helped them increase sales, and videos have been proven to capture and hold people’s attention much longer than written content.
5. Consistently refresh your ads
Ad fatigue is real, and it’s rampant. When old, outdated ads are run too often, consumers drop off and stop responding. This can happen with even the most creative, engaging, historically successful ads. To avoid this, refresh and update the copy and imaging on your ads regularly. With seasonal changes, month by month, based on consumer interests, etc.
See? These advanced methods aren’t so intimidating. Often times, “advanced” methods of promoting content are really just methods that haven’t become mainstream yet. And this is exactly why YOU should be using them. Good marketing is all about getting ahead of the curve, and we promise if you employ these techniques, you’ll get a major leg-up on the competition.