// WIDSIX WRITTEN WORD //

Guerilla Marketing in 2019

“Not gorilla, guerilla. Huge difference. HUGE!” — from Captain Ron (1992)

Martin Short was right. There’s a huge difference between Gorilla Marketing and Guerilla Marketing. But don’t worry, the blog post that will teach you how to use primate-themed imagery and copy to market your brand is in the pipeline for next week. But until then, we’re talking about Guerilla Marketing.

What is “guerilla marketing”?

The term “guerilla”, particularly used in the context of warfare, is an impromptu, unexpected and hard-hitting method of fighting that often takes adversaries by surprise, proving it to be extremely effective. Fortunately, the kind of guerilla activities we’re discussing in this post don’t require you to have a working knowledge of hand-to-hand combat. In fact, it’s quite the opposite. Guerilla marketing does play on the element of surprise, but mainly by employing unconventional campaigns that reel people in unexpectedly as they go about their day-to-day activities. This is a sort of… un-invasive method of exposing people to your brand.

Examples of guerilla marketing in the wild

Weight Watchers

This simple, low-budget marketing technique is kind of genius. Not only is it a creative use of paper, but it’s totally accessible for smaller brands and businesses who aren’t working with a massive allocation of funds.

Mr. Clean

Another fairly simple but effective guerilla marketing tactic. This ad blends seamlessly into the natural flow of everyday life, and you might even miss it if you don’t look down. But if you do, it’s sure to stick in your mind.

Duracell

A great example of contextual marketing and a creative use of what already exists to make something entirely new!

*BONUS!* An example of Gorilla Marketing: King Kong 3D

Here’s some gorilla guerilla marketing! This insane art installment/marketing endeavor created to advertise the new King Kong 3D ride at Universal Studios shocked and delighted beachgoers at Santa Monica Beach.

Why should you tie guerilla marketing techniques into your campaigns for 2019?

The world around us is constantly changing and evolving, which, of course, is a great thing. However, this means that we must also be constantly changing and evolving to keep up with the rapid pace of this development. And in the marketing and advertising world, it’s even more crucial to stay on top of trends in order to compete with the millions of other brands out there in terms of creativity, reach, relevancy, etc. This is precisely why you need to incorporate guerilla marketing techniques into your campaigns for 2019.

People have also evolved in the way that they think and feel about, and thereby also how they consume, advertisements. There isn’t as much patience for overt, overly-salesy techniques. The average person doesn’t want to be bombarded with flashy ads everywhere they go. They want more out of their experience, and expect brands to keep up with that demand. Guerilla marketing plays perfectly into the modern consumer’s desire to get more out of the media they see online and in real life, because it offers something in return for a consumer’s attention and interest in the product. These types of campaigns put a strong focus on not only blending in seamlessly with the world around us, but also entertaining and delighting everyone who comes across them.

Instagram

  • Willow helping her mama, @_ivettealexandra, get some work done at home 🐶🏠 Productivity never looked so adorable 🐾#WFHLife is ruff.
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#WIDSIX #dog #beagle #cute #beaglesofinstagram #beaglepuppy #dogstagram #dogsofinstagram #remotework #stayinside #quarantinelife #arizona #arizonaliving #az
  • Making a splash 🌊 at Rainbow Lake!
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#WIDSIX #truck #Fordtruck #mudding #brandyourself #brandedstickers #branddevelopment #branddesign #trucklife #RainbowLake #northernaz #mudbogging #arizonaliving #az #pinetoplakeside
  • Shoutout to our friends at @scottsdalerecoverycenter!🎉 They are now offering Telehealth sessions for recovering addicts during the COVID-19 crisis. Everyone is advised not to leave their homes which means that recovering addicts cannot attend support meetings, therapy sessions, or receive the vital care they need. Scottsdale Recovery Center is doing their part to ensure their patients stay sober and safe in the midst of this worldwide issue. Way to go SRC! 🙌
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#WIDSIX #SRCStrong  #clientshoutout #featuredclient #recoveryresources #telemedicine #scottsdalerecoverycenter #addictiontreatment #rehab #addictionrecovery #dogood #coronavirus #covid19 #telehealth #addictiontelehealth #phoenixaz #scottsdaleaz #arizona #az
  • A side effect of everyone working from home is the increase in phone meetings, which we can all agree are often... chaotic. This is exactly why we created a handy little Conference Call Bingo sheet for you to fill out after you've given up on trying to hear what Bill from Accounting is saying through the hideous, screeching feedback. -
(Seriously, please fill this out and send us the results 🤣)
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#WIDSIX #conferencecall #conferencecallbingo #bingo #game #games #remotework #workfromhome #template #quarantine #quarantinelife #fun #adagency #arizona #phoenixaz #phoenix
  • Account Manager by day, yoga instructor by night... @kaitlin.eazer does it all! 🧘‍♀️
📍 @merkabayoga
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#WIDSIX #yoga #sidecrane #sidecrow #yogapose #yogalife #yogateacher #yogi #Namaste #healthylifestyle #fitness #azyoga #arizonayoga #arizona #phoenixaz #azliving
  • Working from home this week❓ Here are some productivity tips:
🔸 Declutter + clean your workspace.
🔸 Get ready for the day (no PJs allowed!)
🔸 Open those blinds to make your space bright and come alive with natural light.
🔸 Set goals + a schedule to maximize productivity.
🔸 Take breaks to get up, stretch, and walk around every once in a while.
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#WIDSIX #remotework #productiveworktips #productivitytips #workfromhome #homeoffice #homeofficetips #selfimprovement #productive #worktips #laptopstickers #brandyourself #advertisingagency #arizona #dtphx #phoenixaz
  • We 💛 AZ local businesses, so it's tough to see them struggling due to the mandated restaurant shutdowns. Here are just a small handful of our favorites — and they're all offering delivery and take-out during this time, some even with great discounts and/or free delivery‼ Go grab some yummy food + support local!
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In order from left to right ➡️ @azwilderness ➡️ @dailydosegrill ➡️ @thehenryrestaurant ➡️ @ohsobrewery
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#WIDSIX #azbrewery #localfirstaz #localazrestaurants #azrestaurant #azsmallbusiness #azliving #arizonaliving #az #arcadiaaz #scottsdaleaz #phoenixaz
  • #FridayFavorites 👉 Social Media Manager Ana @ageezzyy loves hanging out at Elevate Coffee Co. This amazing spot was not only voted best coffee in North Phoenix, but they also donate a percentage of their profits to @water4kidsint, a nonprofit that drills wells in Uganda, India and the Philippines.
📍 @elevatecoffeeco
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#WIDSIX #adagency #remotework #focusonthegood #elevatecoffeeco #coffeecompany #phoenixcoffee #azlocalbusiness #dogood #workday
  • Spotted on a barista's water bottle at The Henry‼️👀 #slapawiddy
📍 @thehenryrestaurant
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#WIDSIX #brandedsticker #brandyourself #branddevelopment #adagency #PhxOG #phoenixaz #arizona #advertisingagency  #az
  • Sham-rockin' green #WIDSIX shirts for St. Paddy's day! 🍀 #LuckyAF #Shenanigans
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#WIDSIX #StPatricksDay2020 #StPatricksDay #StPaddys #adagency #marketingagency #digitalmarketing #socialmedia #socialmediamarketing #Instagram #squad #squadgoals #phoenixaz #azliving #arizona

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