// WIDSIX WRITTEN WORD //

Guerilla Marketing in 2019

“Not gorilla, guerilla. Huge difference. HUGE!” — from Captain Ron (1992)

Martin Short was right. There’s a huge difference between Gorilla Marketing and Guerilla Marketing. But don’t worry, the blog post that will teach you how to use primate-themed imagery and copy to market your brand is in the pipeline for next week. But until then, we’re talking about Guerilla Marketing.

What is “guerilla marketing”?

The term “guerilla”, particularly used in the context of warfare, is an impromptu, unexpected and hard-hitting method of fighting that often takes adversaries by surprise, proving it to be extremely effective. Fortunately, the kind of guerilla activities we’re discussing in this post don’t require you to have a working knowledge of hand-to-hand combat. In fact, it’s quite the opposite. Guerilla marketing does play on the element of surprise, but mainly by employing unconventional campaigns that reel people in unexpectedly as they go about their day-to-day activities. This is a sort of… un-invasive method of exposing people to your brand.

Examples of guerilla marketing in the wild

Weight Watchers

This simple, low-budget marketing technique is kind of genius. Not only is it a creative use of paper, but it’s totally accessible for smaller brands and businesses who aren’t working with a massive allocation of funds.

Mr. Clean

Another fairly simple but effective guerilla marketing tactic. This ad blends seamlessly into the natural flow of everyday life, and you might even miss it if you don’t look down. But if you do, it’s sure to stick in your mind.

Duracell

A great example of contextual marketing and a creative use of what already exists to make something entirely new!

*BONUS!* An example of Gorilla Marketing: King Kong 3D

Here’s some gorilla guerilla marketing! This insane art installment/marketing endeavor created to advertise the new King Kong 3D ride at Universal Studios shocked and delighted beachgoers at Santa Monica Beach.

Why should you tie guerilla marketing techniques into your campaigns for 2019?

The world around us is constantly changing and evolving, which, of course, is a great thing. However, this means that we must also be constantly changing and evolving to keep up with the rapid pace of this development. And in the marketing and advertising world, it’s even more crucial to stay on top of trends in order to compete with the millions of other brands out there in terms of creativity, reach, relevancy, etc. This is precisely why you need to incorporate guerilla marketing techniques into your campaigns for 2019.

People have also evolved in the way that they think and feel about, and thereby also how they consume, advertisements. There isn’t as much patience for overt, overly-salesy techniques. The average person doesn’t want to be bombarded with flashy ads everywhere they go. They want more out of their experience, and expect brands to keep up with that demand. Guerilla marketing plays perfectly into the modern consumer’s desire to get more out of the media they see online and in real life, because it offers something in return for a consumer’s attention and interest in the product. These types of campaigns put a strong focus on not only blending in seamlessly with the world around us, but also entertaining and delighting everyone who comes across them.

Instagram

  • We can't think of anywhere we'd rather be on a day like today ☀🌡🌊 (110 degrees?! AZ, you crazy...) Hey @caribbeanpoolsaz, what are the odds we could get a refreshing oasis like this built inside the #WIDSIX office? 👀
  • Our cutest employee celebrated her 1st birthday last week at @ohsobrewery (complete with the most adorable doggy cupcakes)! 🐶🎈 Happy Birthday Willow! 😄🎉
  • For #NationalNonprofitDay, we want to shine the spotlight on our wonderful client, Delia Foundation. 
Delia Foundation is creating communities that optimize health and well-being.
They are enhancing and enriching lives across key core components for well being, using a whole-person approach to the mind, body, and soul through education, supporting programs, and love.​ Organizations like Delia Foundation serve our communities and work tirelessly to create a better life for millions of people across the globe. 🌎💫
  • Please excuse us while we drool over this perfect burger... courtesy of our new friends at Daily Dose Grill (@dailydosegrill)! We are stoked to have the opportunity to help them grow their social media pages (and looking forward to more glorious food pics... 🤤🍔).
  • This @bonandvivspikedseltzer is looking pretty slick all dressed up in a #WIDSIX koozie 😎❄ What's your go-to summer beverage? 🍹
  • Creative ➕ Design ➕ Social ➕ Branding = #WIDSIX 😎 🤘 We aim to redefine the value and expectations of creative services by taking up intentional yet disruptive space in our industry. Hit us up if you're looking for an ad agency that will help YOU. 💯 🔥 #getWIDSIX
  • Double #Widdy for the win! Which logo design would you rock on your ride? Comment 'Left' or 'Right' 👏 🔥 #WIDSIX #WIDSIXintheWild
  • #ClientHighlight - #WIDSIX has a lot to offer when it comes to marketing services, and these two (@dani_crowell & @jared_vidales) utilize a little bit of everything we do! 😉 This power couple is an industry leader in AZ and we couldn't be more stoked to be in their corner helping them take over, one company at a time! 💯 🎉
  • #WIDSIXintheWild - Move over Waldo, it's time to play "Where's Roope?" 💢 👀  #WIDSIX
  • #WIDSIX began because Roope was frustrated with the web agencies he hired to do projects...so he started doing them himself. Fast forward, we've now been doing this for 12+ years! Here is a handful of some of our fave projects for #WorldWideWebDay.
-
Your digital presence matters more than ever, that's why we make bomb websites that give our clients visibility and credibility. Peep more of our designs, link in bio! 🔗

Follow Me!

Don't Be Shy. Let's Chat.

We Don't Bite + Talk is Cheap Free - Reach Out

or stop by our spot and chat.

PHX AZ HQ / Map It!
4455 E Camelback Rd, D258
Phoenix, AZ, 85018