So, you’re thinking about hiring a Digital Marketing Agency to come alongside your business or brand. You’ve made a step in the right direction! However, not every Marketing Agency is the right fit for you. It takes more than an impressive website and sparkling portfolio to understand the agency. There is much more to the “right fit” than that – and we even have our own list of questions we ask to make sure the client is in alignment with us. As you’re doing your research and vetting, make sure to ask these questions of each service provider.

What is the onboarding process like?

The beginning of a relationship can tell a whole lot about the future of it. The same goes for a marketing relationship! It is vital to understand the process you will be put through, the expectations and goals that are set and how to meet them, and communication levels across the timeline of the project. Each client may want a slight variation, but for the most part, the agencies have an established process and making sure your needs in that space match their offerings will ensure the success of the project.

Are you a Full-Service Agency?

It is not uncommon for specific pieces of any organization, in any industry, to outsource some of their work to either contractors, freelancers, or other companies. If it is important for you to have everything in house, the answer to this question will allow you to cut that conversation off. The benefit of having a full-service agency, like ourselves, is that it creates a sense of security, an ease of communication, and the ability for every member to understand the brand the best.

How do you measure success?

A successful project starts with goal setting. Ask the agency you are interviewing to explain to you how they define and measure success in each area of their service (i.e – social media management, web development, campaign creation, or branding). Even in 2018, the old-school method of creating S.M.A.R.T. goals still reigns true, and most agencies will define those for you. If you feel as though what your goals are and what theirs are do not match, this a good indicator that they are not the right agency for you.

What is the timeline of my specific project?

First and foremost, before getting held up on deadlines, it is important that you as the client understand that nothing is set in stone. Projects can follow a, nearly accurate, timeline of goals and completion – but – there will almost always be unforeseen circumstances that shift specific deadlines. Okay, now that we got through that, ask to see (or hear) a general expectation of when to see progress and movement through the steps.

How often will we meet? How will I receive updates?

This is another questions that lays out expectation, and also creates accountability. Every step will involve different forms of communication, but questions to ask yourself to better define this is: how involved do you want to be in the project? do you prefer milestone updates, weekly updates, or something else? Are you a phone call or in-person type of person? Understand that, and verbalize that to the agency, and this will help determine if their communication style matches yours.

Do you understand my industry?

If this the first time the agency has worked in your specific industry, dive in to understanding what they are going to do to get up to speed on the vocabulary and scope of work you do. A great industry will not only do recon on the buyer personas but also what the business landscape in your area and as a whole.

These questions are only suggestions to help ease the process, especially to those who are a bit nervous about the idea of an agency. Pay attention to how the agency responses to your questions: are they engaged? are they asking you questions? did they feel combativeA good working relationship has a back-and-forth, so be open to their feedback as well! If you are ready to talk to us, we’re ready to talk to you! Give us a call, shoot us an email, or send us a message on social media. We’re here for you!

 

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  • "Associate yourself with people who are on the same page as you and have the same goals or aspirations." — Daymond John (@thesharkdaymond) of Shark Tank
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Do you find yourself being brought down by the people you surround yourself with? Don't be afraid to put yourself out there and meet new people who will inspire you, not keep you from flying high. #WIDSIX
  • #ClientSpotlight - We can't think of anywhere we'd rather be on a day like today ☀🌡🌊 (110 degrees?! AZ, you crazy...) Hey @caribbeanpoolsaz, what are the odds we could get a refreshing oasis like this built inside the @widsix office? 👀
  • Our cutest employee celebrated her 1st birthday last week at @ohsobrewery (complete with the most adorable doggy cupcakes)! 🐶🎈 Happy Birthday Willow! 😄🎉
  • For #NationalNonprofitDay, we want to shine the spotlight on our wonderful client, Delia Foundation. 
Delia Foundation is creating communities that optimize health and well-being.
They are enhancing and enriching lives across key core components for well being, using a whole-person approach to the mind, body, and soul through education, supporting programs, and love.​ Organizations like Delia Foundation serve our communities and work tirelessly to create a better life for millions of people across the globe. 🌎💫
  • Please excuse us while we drool over this perfect burger... courtesy of our new friends at Daily Dose Grill (@dailydosegrill)! We are stoked to have the opportunity to help them grow their social media pages (and looking forward to more glorious food pics... 🤤🍔).
  • This @bonandvivspikedseltzer is looking pretty slick all dressed up in a #WIDSIX koozie 😎❄ What's your go-to summer beverage? 🍹
  • Creative ➕ Design ➕ Social ➕ Branding = #WIDSIX 😎 🤘 We aim to redefine the value and expectations of creative services by taking up intentional yet disruptive space in our industry. Hit us up if you're looking for an ad agency that will help YOU. 💯 🔥 #getWIDSIX
  • Double #Widdy for the win! Which logo design would you rock on your ride? Comment 'Left' or 'Right' 👏 🔥 #WIDSIX #WIDSIXintheWild
  • #ClientHighlight - #WIDSIX has a lot to offer when it comes to marketing services, and these two (@dani_crowell & @jared_vidales) utilize a little bit of everything we do! 😉 This power couple is an industry leader in AZ and we couldn't be more stoked to be in their corner helping them take over, one company at a time! 💯 🎉
  • #WIDSIXintheWild - Move over Waldo, it's time to play "Where's Roope?" 💢 👀  #WIDSIX

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