We get it, sometimes you can’t (or don’t want to) relinquish power over to an advertising agency to handle your communications. Perhaps it’s just not in the budget, or you’re not quite ready to give someone else a hand in developing your brand — it’s fine, we’re not bitter… we’ll be here when you’re ready 😉
Jokes aside, there are so many of those out there who really want to try their hand at marketing or advertising for their brand but are unsure where to start. Take it from us, this stuff can actually be FUN (provided you know what you’re doing). Lucky for you, we’re sharing some of our best Instagram marketing and advertising resources for DIY-ers to help you get started!
5 Powerful (and Super Secret) Insta Hacks
How to get more engagement on the Instagram platform so you can grow your tribe, be seen, & get paid
Instagram: One of the famous Big Three (Instagram, Facebook, and Twitter) and a platform that has really blown up quick since its launch in 2010. Instagram has over 1 billion active users, over 500 million of which use the platform daily. Check out some of these must-know stats from Sprout Social:
- 59% of 18-29 year olds use Instagram. This is going to factor into your target audience, so do your research on what people in this age range prefer to see from their content!
- 7 out of 10 hashtags on Instagram are branded. This is your competition. You want to create a hashtag that will make your brand stand out among the rest.
- An estimated 71% of U.S. businesses use Instagram. AKA, if you’re not on Instagram, what are you waiting for?!
- Instagram ads increased by 28% in the Second Half of 2017. If you’re going to get into the Instagram advertising game, now is your chance because the competition will just continue to boom!
- 70% of Instagram posts don’t even get seen. This one hurts us a little. But no fear! If you follow our attached guide, you’ll build up those views like it’s nothing.
- 65% of top-performing Instagram posts feature products.
- User-generated content has a 4.5% higher conversion rate.
- 80% of Instagram users live outside of the U.S.
eMarketer also estimates that worldwide Instagram ad revenues will grow from $4.10 billion in 2017 to $10.7 billion in 2019.
With that said, check out our FREE guide on 5 Powerful (and Super Secret) Insta Hacks for inventive tricks to start or even just refine your brand’s Instagram marketing strategy. The guide includes info on things like using tags to increase discoverability on Instagram Stories, using Instagram’s algorithm to increase visibility, getting the most out of hashtags, leveraging your local community, and encouraging more engagement from your followers. Don’t miss it!
BONUS: 500+ Instagram Hashtags!
Speaking of hashtags, as an extra treat we’ve compiled a master list of OVER 500 hashtags that you can use to build your brand’s presence on Instagram. Use this list to jumpstart your discoverability on the Instagram platform with the 15:10:5 method, our favorite and most effective hashtag strategy that we discuss in our 5 Powerful (and Super Secret) Insta Hacks guide (also downloadable above).