Perhaps this will not ensue hyped up hip-hop battles, but the following misconceptions have been known to ruffle the feathers of many business owners attempting to see some return on investment for their social media efforts. The beef is with social media and its efficacy. Don’t worry, we will suit you up with some helpful tips that will keep your social media platforms bulletproof.
SOCIAL MEDIA IS FULL OF TROLLS
With the onslaught of spam and trolling, you will want to keep in mind that social media is about maintaining you brand image as well as engaging with the public. Use the troll’s comments to show your more humorous side by clapping back in a witty and light way. Always bring the spotlight back to your organization. Proper usage of effective and relevant hashtags greatly reduces the number of trolls you are prone to attracting to your page.
SOCIAL MEDIA IS THE SOAPBOX FOR YOUR BUSINESS
Yes, social media is a mechanism to increase brand awareness. However, a common misconception in many companies that do not fully understand how social media works is that a business needs to solely post about their own business. The keyword is “social” here. Interaction such as shares, reposts, follows, and retweets can be sure fire ways to network with industry affiliates and obtain reach through their followers.
ONLY CELEBS CAN ATTRACT A LOT OF FOLLOWERS
So, you have been comparing your mom-and-pop shop’s Instagram followers to Rihanna, haven’t you? The key to increasing followers is to hashtag your content properly and smartly. Keep your ear to the ground on the current trends and speak to how your content can relate to those trends. This also means you need to look at other businesses in your industry with loads of followers and what their tags are. Go ahead jack ‘em! We won’t snitch.
YOU CANNOT MEASURE A RETURN ON INVESTMENT IN SOCIAL MEDIA
The problem with a lot of companies is that they think social media is just a social tool and forget the marketing aspects. They use their social media platforms strictly to socialize with zero to little marketing expertise. Strategize how you can turn your posts into profits. Set goals, assess your budget and working hours, and diligently track your progress.
YOU NEED TO POST PERPETUALLY TO BE A SOCIAL MEDIA SUCCESS
On the contrary, you certainly do not want to become a pain point or spammy to your followers. Tracking your peak hours and days can help optimize the most opportune moments to post that amazing content and nab those new followers. So chill. Post content when you have strategized and developed a campaign that is not only relevant but engaging.
YOU MUST BE ON EVERY SOCIAL NETWORK
Get to know your audience – then post where you anticipate their traffic to go. You do not have to be on every platform, but understand social media builds your brand loyalty. Delve attention to one network at a time until you fully understand the culture and eventually it becomes second nature. Once you have a great following and have developed that network into a form of autopilot then you can proceed to stage and conquer the other networks.
HASHTAG EVERYTHING FOR MAXIMUM ENGAGEMENT
If you have any takeaways please retain that you need to assess the pertinent hashtags for your post and audience. Staying relevant is so vital in social media. You will lose the interest of the followers that you have and could possibly reach if you continue to swamp your content with off-topic hashtags. In this scenario, we might have serious beef with you if you go ham on your tags.