Perhaps this will not ensue hyped up hip-hop battles, but the following misconceptions have been known to ruffle the feathers of many business owners attempting to see some return on investment for their social media efforts. The beef is with social media and its efficacy. Don’t worry, we will suit you up with some helpful tips that will keep your social media platforms bulletproof.

SOCIAL MEDIA IS FULL OF TROLLS

With the onslaught of spam and trolling, you will want to keep in mind that social media is about maintaining you brand image as well as engaging with the public. Use the troll’s comments to show your more humorous side by clapping back in a witty and light way. Always bring the spotlight back to your organization. Proper usage of effective and relevant hashtags greatly reduces the number of trolls you are prone to attracting to your page.

SOCIAL MEDIA IS THE SOAPBOX FOR YOUR BUSINESS

Yes, social media is a mechanism to increase brand awareness. However, a common misconception in many companies that do not fully understand how social media works is that a business needs to solely post about their own business. The keyword is “social” here. Interaction such as shares, reposts, follows, and retweets can be sure fire ways to network with industry affiliates and obtain reach through their followers.

ONLY CELEBS CAN ATTRACT A LOT OF FOLLOWERS

So, you have been comparing your mom-and-pop shop’s Instagram followers to Rihanna, haven’t you? The key to increasing followers is to hashtag your content properly and smartly. Keep your ear to the ground on the current trends and speak to how your content can relate to those trends. This also means you need to look at other businesses in your industry with loads of followers and what their tags are. Go ahead jack ‘em! We won’t snitch.

YOU CANNOT MEASURE A RETURN ON INVESTMENT IN SOCIAL MEDIA

The problem with a lot of companies is that they think social media is just a social tool and forget the marketing aspects. They use their social media platforms strictly to socialize with zero to little marketing expertise. Strategize how you can turn your posts into profits. Set goals, assess your budget and working hours, and diligently track your progress.

YOU NEED TO POST PERPETUALLY TO BE A SOCIAL MEDIA SUCCESS

On the contrary, you certainly do not want to become a pain point or spammy to your followers. Tracking your peak hours and days can help optimize the most opportune moments to post that amazing content and nab those new followers. So chill. Post content when you have strategized and developed a campaign that is not only relevant but engaging.

YOU MUST BE ON EVERY SOCIAL NETWORK

Get to know your audience – then post where you anticipate their traffic to go. You do not have to be on every platform, but understand social media builds your brand loyalty. Delve attention to one network at a time until you fully understand the culture and eventually it becomes second nature. Once you have a great following and have developed that network into a form of autopilot then you can proceed to stage and conquer the other networks.

HASHTAG EVERYTHING FOR MAXIMUM ENGAGEMENT

If you have any takeaways please retain that you need to assess the pertinent hashtags for your post and audience. Staying relevant is so vital in social media. You will lose the interest of the followers that you have and could possibly reach if you continue to swamp your content with off-topic hashtags. In this scenario, we might have serious beef with you if you go ham on your tags.

Instagram

  • We can't think of anywhere we'd rather be on a day like today ☀🌡🌊 (110 degrees?! AZ, you crazy...) Hey @caribbeanpoolsaz, what are the odds we could get a refreshing oasis like this built inside the #WIDSIX office? 👀
  • Our cutest employee celebrated her 1st birthday last week at @ohsobrewery (complete with the most adorable doggy cupcakes)! 🐶🎈 Happy Birthday Willow! 😄🎉
  • For #NationalNonprofitDay, we want to shine the spotlight on our wonderful client, Delia Foundation. 
Delia Foundation is creating communities that optimize health and well-being.
They are enhancing and enriching lives across key core components for well being, using a whole-person approach to the mind, body, and soul through education, supporting programs, and love.​ Organizations like Delia Foundation serve our communities and work tirelessly to create a better life for millions of people across the globe. 🌎💫
  • Please excuse us while we drool over this perfect burger... courtesy of our new friends at Daily Dose Grill (@dailydosegrill)! We are stoked to have the opportunity to help them grow their social media pages (and looking forward to more glorious food pics... 🤤🍔).
  • This @bonandvivspikedseltzer is looking pretty slick all dressed up in a #WIDSIX koozie 😎❄ What's your go-to summer beverage? 🍹
  • Creative ➕ Design ➕ Social ➕ Branding = #WIDSIX 😎 🤘 We aim to redefine the value and expectations of creative services by taking up intentional yet disruptive space in our industry. Hit us up if you're looking for an ad agency that will help YOU. 💯 🔥 #getWIDSIX
  • Double #Widdy for the win! Which logo design would you rock on your ride? Comment 'Left' or 'Right' 👏 🔥 #WIDSIX #WIDSIXintheWild
  • #ClientHighlight - #WIDSIX has a lot to offer when it comes to marketing services, and these two (@dani_crowell & @jared_vidales) utilize a little bit of everything we do! 😉 This power couple is an industry leader in AZ and we couldn't be more stoked to be in their corner helping them take over, one company at a time! 💯 🎉
  • #WIDSIXintheWild - Move over Waldo, it's time to play "Where's Roope?" 💢 👀  #WIDSIX
  • #WIDSIX began because Roope was frustrated with the web agencies he hired to do projects...so he started doing them himself. Fast forward, we've now been doing this for 12+ years! Here is a handful of some of our fave projects for #WorldWideWebDay.
-
Your digital presence matters more than ever, that's why we make bomb websites that give our clients visibility and credibility. Peep more of our designs, link in bio! 🔗

Follow Me!

Don't Be Shy. Let's Chat.

We Don't Bite + Talk is Cheap Free - Reach Out

or stop by our spot and chat.

PHX AZ HQ / Map It!
4455 E Camelback Rd, D258
Phoenix, AZ, 85018