“Not gorilla, guerilla. Huge difference. HUGE!” — from Captain Ron (1992) Martin Short was right. There’s a huge difference between Gorilla Marketing and Guerilla Marketing. But don’t worry, the blog post that will teach you how to use primate-themed imagery and copy to market your brand is in the pipeline for next week. But until then, we’re talking about Guerilla Marketing. What is “guerilla marketing”? The term “guerilla”, particularly used…

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