// WIDSIX WRITTEN WORD //

How to Write a Killer Instagram Caption

Writing an engaging Instagram caption is no simple feat. Social media scrollers have a limited attention span, so fitting everything you want to say into a brief, easily digestible few sentences can seem impossible. Fortunately, Instagram puts a heavy focus on visual imagery, so the captions come second in importance to a high quality, eye-catching image. However, a great caption can go a long way in encouraging engagement, which is really important for getting your post noticed by others. Here’s how to write that elusive caption:

TIP #1: Hook them with a strong first line.

If your opening line isn’t immediately attention-grabbing, don’t expect people to stick around and read the rest. Remember, Instagram is an imagery-based app, therefore people are going to focus less attention on text and more on the picture in front of them. In addition, the way Instagram is formatted makes it so that users have to click on the caption in order to read the entire thing, so the first line will be all that’s visible to them. 

TIP #2: Include a call to action (CTA).

A call to action is a key ingredient to encouraging engagement from your followers. A CTA is usually something like:

  • “Double tap if you agree!”
  • Ask a question and tell your followers to respond in the comments.
  • Ask followers to tag a friend. (“Tag a friend who needs to see this!”)
  • Drive visitors to your website by encouraging them to follow the link in your bio for a discount or to purchase an item of interest to them.

TIP #3: Add line breaks for readability. 

Most people are going to be turned away upon seeing huge walls of text sandwiched together in your caption. To make a lengthy caption easier to read, break it up into sections (thoughtfully, of course). This will captivate your audience’s attention much longer, as well as increase their ability to comprehend the message. 

TIP #4: Use a consistent tone.

Make sure you’ve established a tone for your brand, and be consistent in using it. For example, you don’t want to use this language in one post:

“Hey girlies! Looking for the perfect itsy bitsy teenie weenie tiny polkadot bikini? Well you’re in luck, because our SUMMER SALE is sure to make a splash. Use discount code SUMMER2020 on our site for 20% off!”

And then this one in the next:

“When you shop at XXX, you are treating yourself to the finest quality that money can buy. Wrap yourself in luxury with our new summer collection.”

The language in both of these captions completely clashes. The first one is casual, bubbly, and fun, while the second is more reserved and formal. Pick a tone and stick with it. A seasoned copywriter should be able to crank out captions that fit your tone perfectly. 

TIP #5: Use clever hashtags. 

Hashtags are extremely important in getting your post seen by Instagram users. But you don’t want to throw your post out to everyone and hope it sticks somewhere. You want to use hashtags that your target audience will likely be using to search for things within their circle of interest. For example, if you’re a clothing brand, don’t be using popular sports-related hashtags just because they have millions of followers. In fact, it’s actually smart to have a good mix of popular hashtags among not-so-popular ones. By using the tags with less posts and less followers, you have a much better chance of your post appearing in the “Top” section. When using hashtags within the content of your caption, try to incorporate them into the message itself. For example, “Hey friends! How’s your #Summer going? If you’re looking for the perfect #swimsuit for this season, check out the new styles on our website!” However, try not to overdo it with too many hashtags within the body of your caption, otherwise you risk looking tacky. 

In Conclusion…

Writing captions can be frustrating, we get that. But it’s something that comes easier with plenty of practice and time. Follow the tips we shared above, and you’ll be a master-captioner in no time!

Instagram

  • Fair Trade Cafe @fairtradecafeaz has a sweet motto: Coffee with a conscience!☕ This hip downtown Phoenix spot is bringing fair trade coffee, homemade pastries, artisan ice cream, and more to us lucky Phoenicians.🙌 Go check 'em out!😋
  • Get those sweet, sweet organic search engine results like this client did with our SEO optimization services.😎 Give us a call, we'll give you the hookup.🤙#WIDSIX #getWIDSIX #SEO
  • Get up 🛌 + Kick ass 👊 + Repeat 🔄
  • These colorful #WIDSIX beanies arrived just in time for the cold weather!👌 (And yes... we do consider 70 degrees to be "cold" here in Phoenix 😂🥶)
  • 🚨NEW CLIENT ALERT!🚨 Startup Drugz ( @startupdrugz ) is on a mission to celebrate the kick-ass entrepreneurs out there who take huge risks and continue to pick themselves up and keep on keepin' on, despite hiccups, letdowns, and failures.💪🔥
-
We're helping them out with, well, a lot of sh❗t — website design, web content, social media... you name it. Watch out world, WIDSIX and StartupDrugz are gonna #hustle our way to success 🤘
  • Swipe ➡ to learn how to elevate your social media game 💪
  • Nothing like a post-work hike! 😎 WIDSIX crew members Kaitlin and Maddy conquered Cholla Trail at Camelback Mountain. 💪🏜
  • 🚨INTERNSHIP ALERT!🚨 Do you love capturing dynamic photos?📸 Shooting compelling and thrilling video footage?🎥 What about crafting the perfect graphic or logo?🎨 If you answered "yes" to any of these questions, then we want YOU to apply to be our new Media Intern!👉 We're looking for a innovative spirit who is eager to learn the ins and outs of creative media for marketing and advertising. If this sounds like you, email any and all application materials that you feel best showcase your creativity and tenacity to ivette@widsix.com ‼
  • BOO from the crew 👻 and a Happy Halloween! 🎃😄
  • Account Manager and professional extreme scooter-er @kaitlin.eazer scooting around downtown San Diego (repping the #WIDSIX brand of course 😎🛴).

Follow Me!

Don't Be Shy. Let's Chat.

We Don't Bite + Talk is Cheap Free - Reach Out

or stop by our spot and chat.

PHX AZ HQ / Map It!
4455 E Camelback Rd, D258
Phoenix, AZ, 85018