Meta Descriptions: yet another complicated element of the ever-elusive SEO. But despite its name, this is perhaps one of the more straightforward aspects of optimizing search engine results. With the right keywords and solid copy, a good meta description can land your website a top spot on Google search results, leading to increased traffic to your page. What is a Meta Description? A meta description is text within the HTML…

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The marketing industry is booming, and along with this upward trend comes a plethora of new terminology. Which, if we’re being honest, can be insanely difficult to keep up with. Just when we were starting to wrap our minds around search engine optimization (SEO), search engine marketing (SEM) popped up on the radar. These two terms have been used interchangeably, which just adds to the confusion. SEO… SEM… how about…

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