Authenticity is wildly rare. Wild isn’t even the best word… Authenticity is depressingly rare.
“Look at me”
“Nope, I’m over here”
“You had it right the first time”
Take a moment and think about Instagram. Every girl with a tattoo, account, and the selfie angle is a “tattoo model”. What’s wild about the world is they’re technically not wrong; they are publishing photos of themselves, some of which were likely taken by someone else. But this question is, are you really a model?
I’ve done this.
I remember the day I started telling people that I did graphic design. I felt like a fraud, because it all reality I was a fraud. I stuck feathers up my ass and called myself a chicken. The worst part of it was seeing the look on people faces who had actually done the hard work of becoming a graphic designer. They looked at me with eyes rolled like taquitos from Filibertos at 3am. The feeling was awkward and unbearable.
I grew up in the 90’s where the worst thing you could be called is a “poser”. That stuck with me. Shit, it still sticks with me…I’m super sensitive to not use adjectives that aren’t true, especially since I survived that “yeah, I’m a designer” phase.
It’s one thing to have feathers, it’s another thing to glue them to yourself.
Unlike most of my peers, I didn’t become a designer in my early/mid twenties mainly because I was too busy traveling and actually being a public/motivational speaker. At that time my path was clear…I was obviously going to have a speaking career that exceeded Tony Robbins! My professional creative career started in my 30’s and I wouldn’t have it any other way! Like Jay Z says, “30’s the new 20”. I’ve done and accomplished in 5 years what most designers work 10 years to check off their list. It’s not because I’m the best designer, it’s because I started doing “what I wanted to do when I grow up” as a grown up, and there’s a ton of value in that.
What’s the point?
Well, sticking feathers in your ass does not make you a chicken, but if you want to succeed at something, put in the hard work and dedicate yourself to it, until you become it, then dominate!


  • Our sticker was recently spotted in California. We're slowly taking over the world 😎 #WIDSIX #slapawiddy
  • The big man in charge is out here, living his best life this summer.

Hey Robyn, you're looking good in that @iconicarizona hat. #WIDSIX
  • We can't get over this little nugget. 🐶 Our client Kelly's pup is the cutest thing we've ever seen and we thought you all should see him.'re welcome.
  • We think those #WIDSIX stickers look right at home on our #WIDSIXCrushWednesday's laptop, don't you agree? Daphne's been a constant supporter of what we do and we are honored she reps us on the daily. Thanks for being a badass female entrepreneur and keep grinding, girl! 🖤
  • We're just sitting here lusting over the work our client did on this truck! That red though 🤩 Seriously, @smcvinylworks is the best in the valley if you're looking to upgrade your ride. #smcvinylworks
  • Get up. Grind. Repeat. 💪 #getyourhustleon
  • T*G*I*F 😁 But for real, though, we're always cheesin' this hard when we're together. #lovewhatyoudo #WIDSIX
📸: @mitchwolfert
  • We've got a hankering for a game of cornhole (or bags 🙄). Anyone wanna challenge us to a face-off? Winner buys the beers!
  • We're thankful to live in this country and in this state. 🔴⚪🔵 We wish you all a happy and safe 4th of July with those you love most.
  • #TacoTuesday 🌮 is one of our favorite days of the week. We're sharing a few of our suggestions of the best places to snag the delicacy around the valley.
📍: Los Favoritos on Broadway & McClintock
📍: Rosita's Place on 24th & McDowell
📍: Lulu's Taco on Gilbert & Guadalupe

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