Authenticity is wildly rare. Wild isn’t even the best word… Authenticity is depressingly rare.
“Look at me”
“Nope, I’m over here”
“You had it right the first time”
Take a moment and think about Instagram. Every girl with a tattoo, account, and the selfie angle is a “tattoo model”. What’s wild about the world is they’re technically not wrong; they are publishing photos of themselves, some of which were likely taken by someone else. But this question is, are you really a model?
I’ve done this.
I remember the day I started telling people that I did graphic design. I felt like a fraud, because it all reality I was a fraud. I stuck feathers up my ass and called myself a chicken. The worst part of it was seeing the look on people faces who had actually done the hard work of becoming a graphic designer. They looked at me with eyes rolled like taquitos from Filibertos at 3am. The feeling was awkward and unbearable.
I grew up in the 90’s where the worst thing you could be called is a “poser”. That stuck with me. Shit, it still sticks with me…I’m super sensitive to not use adjectives that aren’t true, especially since I survived that “yeah, I’m a designer” phase.
It’s one thing to have feathers, it’s another thing to glue them to yourself.
Unlike most of my peers, I didn’t become a designer in my early/mid twenties mainly because I was too busy traveling and actually being a public/motivational speaker. At that time my path was clear…I was obviously going to have a speaking career that exceeded Tony Robbins! My professional creative career started in my 30’s and I wouldn’t have it any other way! Like Jay Z says, “30’s the new 20”. I’ve done and accomplished in 5 years what most designers work 10 years to check off their list. It’s not because I’m the best designer, it’s because I started doing “what I wanted to do when I grow up” as a grown up, and there’s a ton of value in that.
What’s the point?
Well, sticking feathers in your ass does not make you a chicken, but if you want to succeed at something, put in the hard work and dedicate yourself to it, until you become it, then dominate!


  • We can't think of anywhere we'd rather be on a day like today ☀🌡🌊 (110 degrees?! AZ, you crazy...) Hey @caribbeanpoolsaz, what are the odds we could get a refreshing oasis like this built inside the #WIDSIX office? 👀
  • Our cutest employee celebrated her 1st birthday last week at @ohsobrewery (complete with the most adorable doggy cupcakes)! 🐶🎈 Happy Birthday Willow! 😄🎉
  • For #NationalNonprofitDay, we want to shine the spotlight on our wonderful client, Delia Foundation. 
Delia Foundation is creating communities that optimize health and well-being.
They are enhancing and enriching lives across key core components for well being, using a whole-person approach to the mind, body, and soul through education, supporting programs, and love.​ Organizations like Delia Foundation serve our communities and work tirelessly to create a better life for millions of people across the globe. 🌎💫
  • Please excuse us while we drool over this perfect burger... courtesy of our new friends at Daily Dose Grill (@dailydosegrill)! We are stoked to have the opportunity to help them grow their social media pages (and looking forward to more glorious food pics... 🤤🍔).
  • This @bonandvivspikedseltzer is looking pretty slick all dressed up in a #WIDSIX koozie 😎❄ What's your go-to summer beverage? 🍹
  • Creative ➕ Design ➕ Social ➕ Branding = #WIDSIX 😎 🤘 We aim to redefine the value and expectations of creative services by taking up intentional yet disruptive space in our industry. Hit us up if you're looking for an ad agency that will help YOU. 💯 🔥 #getWIDSIX
  • Double #Widdy for the win! Which logo design would you rock on your ride? Comment 'Left' or 'Right' 👏 🔥 #WIDSIX #WIDSIXintheWild
  • #ClientHighlight - #WIDSIX has a lot to offer when it comes to marketing services, and these two (@dani_crowell & @jared_vidales) utilize a little bit of everything we do! 😉 This power couple is an industry leader in AZ and we couldn't be more stoked to be in their corner helping them take over, one company at a time! 💯 🎉
  • #WIDSIXintheWild - Move over Waldo, it's time to play "Where's Roope?" 💢 👀  #WIDSIX
  • #WIDSIX began because Roope was frustrated with the web agencies he hired to do he started doing them himself. Fast forward, we've now been doing this for 12+ years! Here is a handful of some of our fave projects for #WorldWideWebDay.
Your digital presence matters more than ever, that's why we make bomb websites that give our clients visibility and credibility. Peep more of our designs, link in bio! 🔗

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