Remember when everyone thought society was going to collapse on New Year’s Day 2000? Good times. As far as we know, we’re all still here. But you know what did happen after Y2K? A whole lotta marketing and advertising fails. As part of the industry ourselves, we mourn along with our sisters and brothers on the front lines of catastrophic failure. But as part of the general public witnessing the…

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One time, I went to a seminar on GDPR Compliance. …I fell asleep. But not today folks. Today, we are going to make GDPR Compliance as fun as possible. Because at the end of the day, it’s actually super important. And as marketers, we need to be in the know about privacy laws and regulations because A) we don’t want to infringe on people’s rights, and B) we don’t want…

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// WIDSIX WRITTEN WORD //

Should You Have a YouTube Channel?

YouTube has remained a consistent, steadfast force in the online world for the last decade. However, you don’t see a ton of companies or businesses leveraging this platform for marketing purposes. This is likely due to the fact that creating a high-quality video that represents your brand well is extremely difficult to pull off. To do so, you would usually need to hire an entire production team and pour hundreds…

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// WIDSIX WRITTEN WORD //

Images + SEO: Best practices

SEO for images is something that often gets overlooked by inexperienced marketers. But the value of image optimization for search is indisputable, so it’s best to arm yourself with some best practices moving forward. The great thing about images is that they are likely EVERYWHERE on your website. But this also means that  if you’re not tapping into their SEO potential, you’re missing out on a lot of opportunities to…

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  • What are some of the biggest marketing fails you've seen in the last two decades? Tell us in the comments!!👇 And check out our most recent blog post for what we think were the Biggest Marketing Fails Since Y2K! (Link in bio!) .
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