- Tool #1 – SEMRush
- Tool #2 – Google Keyword Tool
- Tool #3 – Keyword.io
- Tool #4 – LSIGraph
- Tool #5 – Twinword
- Tool #6 – Wordtracker
- Tool #7 – SECockpit
- Tool #8 – Keys4Up
- Tool #9 – Semantic Link
Tool #1 – SEMRush
Description From The Developer: SEMrush acts as a powerful generator to enlarge the keyword pool for your website. SEMrush analyzes domains that are ranked in the Google and Bing top 100 for a particular search term, and provides a list of the keywords they have in common. Using an extended list of synonyms and variations relevant to the queried term will provide an endless source for growing your keyword pool.
Our summary of the Product:
When it comes to online marketing, search engine optimization (SEO) is critical to success. It’s how prospective customers find a website, store or blog, and there are several factors that go into how visible a site is. SEMrush delivers with a complete toolkit that dives deep into the analytics and offers solutions to improve your standing in search engines and drive more traffic, and thus sales.
The first thing that SEMrush takes a look at is the site’s analytics. A technical SEO audit looks at the traffic, linking and keywords that are driving traffic. The paid traffic feature goes a little further and does a competition analysis. It’s also good for keyword grouping and PPC ads.
While it helps with the keywords and SEO, SEMrush comes with plenty more features that create an entire package that helps marketers, companies and agencies alike serve their clients. Features such as social media, content, PR and market research sets that each come loaded with rich tools designed to improve traffic, standings and set clients above the competition.
There are different levels of subscriptions for SEMrush, starting with the Pro package which is $99.95 per month. The Guru is $199.95 and the Business runs $399.95 per month. Pay annually instead of monthly and you’ll only pay $83.28, $166.62 and $333.28, respectively. Enterprise customers should contact SEMrush for a quote specific to their needs.
Tool #2 – Google Keyword Tool
Description From The Developer: The right keywords can get your ad in front of the right customers, and Google Ads Keyword Planner is here to help.
Our summary of the Product:
Any business considering running a marketing ad needs to be putting the resources of the Google Keyword Tool to use. It’s simple and efficient, and most of all, it’s free to do the research.
The user starts by entering a search term that’s relevant to the products or services they offer. The Google Keyword Tool shows the ranking for that specific term and then lists several that fall within the same category to help the user expand their searches and find more popular terms. It’s possible to enter single terms or strings of keywords to find relevant results.
Part of Google’s toolkit, the keyword planner also displays how often the terms are searched and how they have changed as time’s passed. Once users have isolated the keywords and strings they want to use, they can get bid estimates to see how much it would cost to use the terms.
Once the user’s narrowed down the keywords or strings they want to use, the keyword planner tool lets them save the plan. The plan can then be shared among business partners, clients or the marketing team before it’s fine-tuned and the campaign is launched.
The tool is free to use for research, but once users have decided to launch the campaign, they will have to establish a budget and put it into action.
Tool #3 – Keyword.io
Description From The Developer: Keyword.io’s tool will help you with a comprehensive list of highly relevant keyword suggestions to create and improve your message and connect with your audience better. Keyword.io helps you find actual phrases people use to find information, products and services.
Our summary of the Product:
Keyword.io is a free keyword research tool that helps users identify what shoppers and potential customers are searching for. This helps fine-tune SEO campaigns for nearly any site with longtail keywords designed to improve traffic and results.
The way that Keyword.io stands out is that users can choose from a range of sites to search for. Since SEO strategies and tactics vary per website and merchant, it’s good information to have. For example, those looking to sell on eBay, Alibaba or Amazon can search for specific keyword results tailored to these sites.
Those who use the site to increase their rankings in the search engines will find Google and Bing as options. There are also longtail keywords available for Fiverr, Fotolia and Wikipedia, for those looking to boost their sales and views.
Users who want to expand upon Keyword.io’s abilities can invest in either the starter or pro account, which run $29 and $49 per month, respectively. The main differences are included stats, competition CPC and API access.
Tool #4 – LSIGraph
Description From The Developer: LSIGraph is a simple tool, dedicated to providing actionable data to help fuel and recharge your keyword research, content and search marketing campaigns. LSIGraph generates LSI Keywords that Google loves and allows users to get the most profitable semantically related keywords for all your SEO & paid marketing needs.
Our summary of the Product:
When it comes to content, we know that keywords drive search engine results. However, it’s not enough to have a simple term. Users need to expand on the keywords they use and LSIGraph helps not only create these terms but also boost rankings.
LSI keywords help search engines understand the context, rather than just having the individual, agency or company highlight a string of terms and hope for the best. Where LSIGraph comes into play is that it not only takes these keywords and develops them, it keeps the context in mind. Users can search by niche and topic, to get the best impact.
LSIGraph uses what’s called LSV, or Latent Semantic Value. This value is calculated using a proprietary formula, showcasing the keywords that are likely to draw the most success.
Users can also benefit from knowing the types of content that are high performers using the targeted keywords. By researching these existing pieces, they can tailor their campaigns to garner results, simply by following what the competition is doing — and succeeding at.
Users wishing to sign up for LSIGraph will find three different plans: basic, premium and agency. Plans start at $27 per month and go up depending on the number of searchers the customer needs and the types of support.
Tool #5 – Twinword
Description From The Developer: Twinword allows users to discover more relevant keywords for your content. Discover new ideas and concepts through popular topics that got detected and grouped together by A.I. Make decisions based on accurate keyword data such as average monthly search volume, Adwords competition and CPC.
Our summary of the Product:
No matter what type of content a company publishes, it’s necessary to do research and establish a strategic method of using keywords to compete with others in the niche. Enter Twinword, a toolkit that’s centered on improving content from isolating keywords to analyzing the content before it’s published.
The keyword research tool takes the term the user searches for and comes up with a list of popular topics and keyword strings. Users also get a report that shows the number of average monthly searches for the term, SEO and paid competition, keyword score, and relevance.
One of the features of Twinword’s keyword research tool is the ability to filter the terms by the user intent, patterns and search volume, so the user only gets relevant keywords that apply to their needs. This makes it easy to tailor content to the customer’s purpose.
Users who sign up for the tool can expect to pay between $12 and $89 dollars per month, depending on the type of account they subscribe to and whether they pay monthly or annually. Those who sign up for annual payments will save between $72 and $360 per year, depending on which plan they opt for.
Tool #6 – Wordtracker
Description From The Developer: Wordtracker is a market research tool that takes competitors’ keywords, in-depth PPC and SEO insights, data from Google and Wordtracker’s own proprietary search technology to find relevant keywords and outrank the competition.
Our summary of the Product:
Marketing research is necessary to set a company apart from the others in the field. Wordtracker helps with this by researching what the competition is using so individuals, agencies or management can take the necessary steps to beef up the content and ensure it draws in traffic. Proprietary technology ensures in-depth results and insights for SEO and PPC campaigns.
Those who use Wordtracker get the benefit of finding related terms that help strengthen content. The tool offers up results that aren’t banded or grouped, and come with SEO competition metrics so users know what others are using and succeeding with. Marketers looking for terms that will elevate search results on YouTube and Amazon can take advantage of Wordtracker’s proprietary toolkit and get thousands of results designed to help them beat the competition.
Wordtracker has three main plans: bronze, silver and gold, with pricing starting at $27 per month. The number of results and territories increases with each plan, but competition metrics and the ability to search by time are included with all levels. Those who sign up for the bronze plan must commit to a minimum of 3 months, but all levels get a free 7-day trial that comes with no risk.
Tool #7 – SECockpit
Description From The Developer: With SECockpit you’ll find thousands of profitable Google Keywords in a matter of seconds – better ones and more than your competitors.
Our summary of the Product:
When it comes to marketing research there is such a thing as too much information. That’s why SECockpit aims to condense it all into a concise summary that makes it easy for marketing agencies and companies to get a glimpse at the most useful information. The results are streamlined, yet packed with the essentials, including relevance and quality.
Keyword research with SECockpit is quick, with thousands of results available within seconds of searching. Users can filter and sort this information to cherry-pick the terms that have the most potential. While the company uses Google, users also have access to keyword ideas from YouTube and Amazon.
Each term comes with comprehensive SEO information that shows how the competition is using the terms, and which ones they might be using that you’re not. Additionally, SECockpit shows an analysis of the top 10 ranking pages for those terms, giving additional insight into competitor success. SECockpit also does an analysis into backlink sources that the competition uses with its BacklinkSpy tool.
SECockpit offers three levels of plans including personal, which starts at $39 per month. Pro is available for as low as $79 per month, while agencies can get started for as low as $149 per month. The company also offers free training so customers can get the most out of the software, and a 30-day, money-back guarantee.
Tool #8 – Keys4Up
Description From The Developer: Keys4Up is keyword research made easy. Find related keywords for any topic, write more relevant content, and get better rankings in Google.
Our summary of the Product:
Keys4Up is a keyword research tool designed to help customers improve their rankings on Google. Users visit the website and enter a term they’re looking to improve on. Keys4Up provides related keywords that help writers and marketers improve the quality and relevancy of their content.
Users should register to get the full benefit of the tool, including access to more search results and the ability to export them in a CSV file. As a bonus, the tool offers up the number of times the keywords should be used in the content in order to rank.
Registering for Keys4Up is simple and only requires the user’s name and email. There’s no cost associated with the tool, registrants only need to activate their account using the code emailed.
Tool #9 – Semantic Link
Description From The Developer: Semantic Link allows you to automatically discover related words.
Our summary of the Product:
Semantic Link takes keyword research to a new level, recognizing that there are some terms that are used together, frequently. When a user enters a search term or keyword, the software analyzes the text, seeking out the pairs that are semantically related. It does this using a statistical measure known as MI, or mutual information. The higher the stats, the more likely the terms are related and Semantic Link provides the keywords to help improve content.
Users start by entering a specific term in the bar and within seconds, up to 100 search results appear. The results are tailored specifically to those that only have a minimum of 1,000 appearances in Wikipedia to ensure that they’re highly relevant.
Semantic Link is free for everyone to use, and while it may be basic, the results may prove to be worth the minimal time invested.
