Businesses are inundated with articles explaining their need to use social media to reach their audiences and increase their businesses. While these articles are right, they fail to explain how to make wise social media platform choices. As a full service agency, we offer social media management and advertising options, but we are fully aware that not every company needs a presence on every platform. Rather than just leaving these self-sustaining companies to fend for themselves, we’ve pulled together a breakdown of who should be using big 5: Facebook, Twitter, Instagram, LinkedIn and YouTube.
2 Billion Monthly Active Users
88% of users are 18-29 years old
52% of users are female
This is the network Millennials and Gen Xers are more likely to share posts and other content
People spend an average of 35 minutes per day on the platform
30% of retail shoppers have found a new product through Facebook
With this information, this platform is going to be a great place for businesses in the retail space as well as those in media, music and entertainment. If you have desirable products, they will be shared most frequently here – causing reach of images and videos to increase. If you are a company that produces and sells packaged goods we suggest not putting heavy focus on this platform, as it usually does not provide a good ROI.
317 Million Monthly Active Users
36% of users are 18-29 years old
53% of users are male
84% of users go to Twitter for coupons, deals and reviews
30% of users make an income of $75k+
The most used social media site for news
Twitter is information focused, so share all valuable news-centric content here including updates, sales, deals and tips. Any industry can benefit from understanding the type of messages that are searched for here. The demographic of Twitter leans towards upper-middle class men, so products, services, and imagery geared to them are always going to do best.
500 Million Daily Active Users
59% of users are 18-29 years old
58% of users are female
53% of users follow brands
The most followed celebrity is Selena Gomez (130 million)
91 million mobile users a month
Instagram is a place for imagery to be the spotlight. Knowing that the majority of users are Millennials leads to the strategy of focusing on sleek and interesting branding/visuals. Service providers have the hardest time on this platform due to imagery and eye-catching visuals being harder to curate, but with intentional and strategic planning it can be done!
106 Million Monthly Active Users
36% of users are 18-29 years old
54% of users are male
There are over 13 million Company Pages
80% of B2B social media leads came from LinkedIn
Users spend an average of 17 minutes per visit on the site
Overall, LinkedIn is viable for companies focusing on business-to-business networking, branding, and marketing rather than product selling. With such a large number of fortune 500 companies, this is an ideal place for service providers to spend their time. Practical and tactical information share is the way to go when posting content.
1 Billion Monthly Active Users
26% of users are 35-44 years old
55% of users are male
YouTube reaches more 18-49 year olds than any cable network in the US
2 million video views per minute
Justin Bieber is the most followed musical artist on the platform
First and foremost, YouTube is best used for long-form videos whether tutorial, informative, or theatrical. Media-based companies and industries in the music, sports, and entertainment spaces should utilize this platform due to the high attention span users exhibit while on the platform.
It is always important to understand your audience as well by digging in to the analytic research provided by those platforms. There is never a perfect formula, but these tips will help you make wise decisions on where to spend your time and effort. If worse comes to worse, you can always hit us up and we can do all that work and research for you!