Have you ever gone to and Instagram page and loved the work presented? Yeah, me too! Merchandising is a funny thing. I equate it to singing, some are born to sing, and others just shouldn’t even sing in the shower alone. Merchandising is the same. That’s why the world waits for us designers to swoop in and make the world beautiful for all to enjoy.

With that said, the same thing applies to social media – Instagram in particular. This is predominantly due to the fact that the content we post is set up into a 9 square grid comprised of only images on each users profile. This format not only makes Instagram stand out from the rest of the social community but it also then requires more allotted time to make sure you are nailing the layouts. With all the intricacies of the details for each post, I wanted to share my process with you on how to design your aesthetic on the platform. 

#1 COLOR 

Before selecting images, decide the color scheme for the account and most importantly STICK TO IT! It makes image “shopping” way easier and keeps you focused.

#2 SELECT

For all things Holy in this world, there is never any shame in over selecting images. I try to grab 12 – 15 images at least to play around with when creating the next grid. Why do you ask? It’s simple really; I like pretty things like most do, and I find myself selecting images that are alike and similar, right?

With all those images that I have curated together, I make sure I stock up my extra behind the scenes tables on set when designing my grid. More often then not, I find myself switching at least one of my original selected images with an image from my extras table. When this happens the original image doesn’t get benched forever, I just keep it there until the next grid and work it in later. That way no image is left behind and I have one less image to select for the next grid.

#3 ARRANGE

Alright so now it’s time to select your 9 grid images and table 3-6 of them. When selecting, yes, the images are similar. However, I like to break them down into categories pertaining to what you want your accounts to portray.

*For example, I manage  an account that focuses on the path of life. I took that literally and visually for said account and kept many of my images demonstrating a pathway of some sort and the categories are:
Infinity Images
-Subject Distance Images
-Subject Main Focus

#4 DESIGN

Alright now for the fun stuff! Take your images in their categories and spread them out. (Don’t forget to have your last published grid below your designing space so that you can see both grids together) I suggest to never let each category be placed images side by side or up and down. Diagonally go for it! This automatically allows for balance without causing any headaches. Now all you have to do is balance the color out, and you are all set! 

Instagram

  • A year ago, this room held 2 WIDSIX crew members. Today, our social media team has grown to fill up the entire table. We're feeling #blessed to be able to serve and work with so many of the Valley's best businesses. Thank you to everyone who has signed up to work with our crazy team, you make #WIDSIX work.
  • Phoenix, we're coming for ya! After a year in Scottsdale, we've decided to make our way back to our old stomping grounds. We've officially moved to the Arcadia neighborhood and we're stoked. Come check out our new spot or grab lunch with us, we're neighbors with @thehenryrestaurant! #WIDSIX #movingonup
  • #HappyBirthday to one of our Social Media Managers, Josh! He was our first ever intern & impressed everyone with his work ethic, creativity, great taste in t-shirts and love for @shaniatwain. Join us in celebrating him on his special day! Thank you for being a part of our crew and bringing the best for our clients everyday. 🎈🎁🎂
  • Did you know it's #WorldEmojiDay? 💪😎💩🤩😜
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If you could be an emoji, which one would you be? Comment below! ⬇
  • Our sticker was recently spotted in California. We're slowly taking over the world 😎 #WIDSIX #slapawiddy
  • The big man in charge is out here, living his best life this summer.

Hey Robyn, you're looking good in that @iconicarizona hat. #WIDSIX
  • We can't get over this little nugget. 🐶 Our client Kelly's pup is the cutest thing we've ever seen and we thought you all should see him. So...you're welcome.
  • We think those #WIDSIX stickers look right at home on our #WIDSIXCrushWednesday's laptop, don't you agree? Daphne's been a constant supporter of what we do and we are honored she reps us on the daily. Thanks for being a badass female entrepreneur and keep grinding, girl! 🖤
  • We're just sitting here lusting over the work our client did on this truck! That red though 🤩 Seriously, @smcvinylworks is the best in the valley if you're looking to upgrade your ride. #smcvinylworks
  • Get up. Grind. Repeat. 💪 #getyourhustleon

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