The micro-influencer is a response to the quickly evolving consumer desire for authenticity. In the recent past, employing celebrity influencers was the way to go. After all, if these...
We all know that stories are an essential element of social media marketing. If you’re not taking advantage of stories, you should get started right away. Not only do...
Niche no more! Pinterest has been growing exponentially over the past few years and has quickly become a viable platform for all marketing endeavors. Pinterest boasts more than 200...
HubSpot is kind of the Mac Daddy of marketing software. They offer a full range of products for marketing, sales, customer service, CRM software, plus methodology, resources, and support...
We are all familiar with the Big Three social media platforms: Instagram, Twitter, and Facebook. And you should probably have some kind of a presence on all three. However,...
YouTube has remained a consistent, steadfast force in the online world for the last decade. However, you don’t see a ton of companies or businesses leveraging this platform for...
Ah, the little blue check. Everyone wants it, but only few are qualified to receive it. It’s a status symbol in a way, proof that your brand is established,...
Let’s get this out of the way right now: Buying followers is NOT the move. If you read our post, What NOT To Do On Instagram, you will know...
Writing an engaging Instagram caption is no simple feat. Social media scrollers have a limited attention span, so fitting everything you want to say into a brief, easily digestible...
Boosting certain posts on social media can greatly increase your scope of reach and help you gain more followers more quickly. But there’s an art to it. Boost the...
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