How Important is Pinterest for your Business?

Niche no more! Pinterest has been growing exponentially over the past few years and has quickly become a viable platform for all marketing endeavors. Pinterest boasts more than 200 million monthly Pinners, and continues to attract more users to the site every day. But at the end of the day, Pinterest is another platform that will require a lot of your marketing experts’ time and energy. So is it really worth it? Should your business turn its focus to Pinterest? We weigh in, in this article!

Benefits of Pinterest

If you were to start using Pinterest for your business, what kind of benefits would you expect to see? 

It allows you to stay on top of trends

Pinterest can give you a really great idea of what is currently trending in your industry. By following keywords, you can see the most pinned posts and gauge what kinds of things users are wanting to see and share. Using Promoted Pins, you can track which products are in demand and which ones aren’t as popular.

Pins last forever

Because pins continuously circulate on the site and never get deleted or removed, you will continue to see results grow and grow over time. Discovery and search powers Pinterest, so when you create high quality, relevant Pins and optimize your website, you will start seeing fantastic results.

Pins have a big influence on consumers

A huge number of Pinners use Pinterest as a way of figuring out what to buy. Research by Millward Brown showed that a staggering 87 percent of Pinners have purchased a product because of Pinterest. They also noted that 93 percent of Pinners have used Pinterest to plan a future purchase.

Downsides to Pinterest Marketing

While Pinterest boasts a ton of great benefits, there are a few downsides. One of them is that Pinterest is known as being all food, makeup, and fashion, and is commonly thought of as a platform that only women use. While this is not entirely true, and their male base is actually growing, its reputation could still pose problems. In addition, there tends to be a lot of spam on Pinterest because of its ease of use for affiliate links. Despite this, it is still totally possible to gain customer trust and run a successful campaign.

What kinds of businesses should use Pinterest?

Pinterest is definitely more suitable for retail and consumer goods, as those who flock to the platform are in the purchasing mindset. Industries that have major success are those working in home decor, crafting, weddings, clothing, and accessories. However, if you have a site that posts regular blog content like recipes, tutorials, etc, you too can find success on Pinterest. Similar to Instagram, it’s all in the presentation. If you use unique, eye-catching photos for your pins and a caption that hooks people in, you can easily find success with pretty much any topic, as long as you make the value clear. 

You’re intrigued … but how to start?

Here are some general tips on how you can build a successful Pinterest marketing campaign and earn customer trust and loyalty through the platform:

  • Integrate Pinterest into your website and all of the social media platforms your business uses.
  • Develop a niche by using tags.
  • Take advantage of inbound links.
  • Avoid coming across as spammy or disingenuous. 

Of course, if Pinterest is truly something you believe in, you will want to do more research and develop a comprehensive plan on how to tap into your market. But, we hope this was enough to get you started! Good luck!