What is Content Marketing?

con·tent mar·ket·ing


  1. a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

“social media is an integral part of content marketing”


Content marketing is the marketing of the future. Consumers are sick and tired of seeing blatant ads, made to be as obnoxious and in-your-face as possible to compete with the thousands others like them out on the web. The problem with this traditional style of advertising is that it’s promoting the message that all the company wants is to plaster their product everywhere so that they can sell to as many people as possible. After a long day of being bombarded with ads, customers may feel as if companies view them as nothing more than cash cows. But content marketing is different. Content marketing embraces the give-and-take side of marketing. You want to provide your customers with valuable information and/or entertainment while exposing them to your product at the same time. In this equal exchange, the customers come away feeling satisfied and happy, and view your product or brand as a positive force. By doing this, you can establish that you are a helpful, trustworthy, giving brand, who truly cares about the customer’s experience.

Content Marketing Institute uses the example of the brand American Girl. The American Girl brand is a massive conglomerate of various forms of educational media from apps, games, videos, films, print publications, etc. However, all of these are designed around marketing their product: 8-inch dolls. The brand was initially built upon dolls who represented a specific historical period, and therefore all of the media featuring these dolls was fairly educational and content-based. Content Marketing Institute says, “In short, American Girl’s content marketing focuses on how a child can interact with the doll or things that are important to this demographic.” Each doll had a different story and life of their own, which was appealing to many young girls who felt they could identify with the girls portrayed in the stories. This continues to be an extremely effective marketing technique, as American Girl is now an award-winning, multi-million dollar company.

So now that we’ve explained what exactly Content Marketing is, you’re probably wondering how you can use it to grow your brand. Next week we will discuss how you can wield the power of content marketing to expand your small empire, with 4 Content Marketing Strategies for Your Small Business. Stay tuned!


  • Get those sweet, sweet organic search engine results like this client did with our SEO optimization services.😎 Give us a call, we'll give you the hookup.🤙#WIDSIX #getWIDSIX #SEO
  • Get up 🛌 + Kick ass 👊 + Repeat 🔄
  • These colorful #WIDSIX beanies arrived just in time for the cold weather!👌 (And yes... we do consider 70 degrees to be "cold" here in Phoenix 😂🥶)
  • 🚨NEW CLIENT ALERT!🚨 Startup Drugz ( @startupdrugz ) is on a mission to celebrate the kick-ass entrepreneurs out there who take huge risks and continue to pick themselves up and keep on keepin' on, despite hiccups, letdowns, and failures.💪🔥
We're helping them out with, well, a lot of sh❗t — website design, web content, social media... you name it. Watch out world, WIDSIX and StartupDrugz are gonna #hustle our way to success 🤘
  • Swipe ➡ to learn how to elevate your social media game 💪
  • Nothing like a post-work hike! 😎 WIDSIX crew members Kaitlin and Maddy conquered Cholla Trail at Camelback Mountain. 💪🏜
  • 🚨INTERNSHIP ALERT!🚨 Do you love capturing dynamic photos?📸 Shooting compelling and thrilling video footage?🎥 What about crafting the perfect graphic or logo?🎨 If you answered "yes" to any of these questions, then we want YOU to apply to be our new Media Intern!👉 We're looking for a innovative spirit who is eager to learn the ins and outs of creative media for marketing and advertising. If this sounds like you, email any and all application materials that you feel best showcase your creativity and tenacity to ivette@widsix.com ‼
  • BOO from the crew 👻 and a Happy Halloween! 🎃😄
  • Account Manager and professional extreme scooter-er @kaitlin.eazer scooting around downtown San Diego (repping the #WIDSIX brand of course 😎🛴).
  • #ClientShoutout - The @rafilawgroup office is decked out for Halloween! Feelin' spooky 😎🕷🎃

Follow Me!

Don't Be Shy. Let's Chat.

We Don't Bite + Talk is Cheap Free - Reach Out

or stop by our spot and chat.

PHX AZ HQ / Map It!
4455 E Camelback Rd, D258
Phoenix, AZ, 85018