// WIDSIX WRITTEN WORD //

What is Content Marketing?

con·tent mar·ket·ing

noun

  1. a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

“social media is an integral part of content marketing”

 

Content marketing is the marketing of the future. Consumers are sick and tired of seeing blatant ads, made to be as obnoxious and in-your-face as possible to compete with the thousands others like them out on the web. The problem with this traditional style of advertising is that it’s promoting the message that all the company wants is to plaster their product everywhere so that they can sell to as many people as possible. After a long day of being bombarded with ads, customers may feel as if companies view them as nothing more than cash cows. But content marketing is different. Content marketing embraces the give-and-take side of marketing. You want to provide your customers with valuable information and/or entertainment while exposing them to your product at the same time. In this equal exchange, the customers come away feeling satisfied and happy, and view your product or brand as a positive force. By doing this, you can establish that you are a helpful, trustworthy, giving brand, who truly cares about the customer’s experience.

Content Marketing Institute uses the example of the brand American Girl. The American Girl brand is a massive conglomerate of various forms of educational media from apps, games, videos, films, print publications, etc. However, all of these are designed around marketing their product: 8-inch dolls. The brand was initially built upon dolls who represented a specific historical period, and therefore all of the media featuring these dolls was fairly educational and content-based. Content Marketing Institute says, “In short, American Girl’s content marketing focuses on how a child can interact with the doll or things that are important to this demographic.” Each doll had a different story and life of their own, which was appealing to many young girls who felt they could identify with the girls portrayed in the stories. This continues to be an extremely effective marketing technique, as American Girl is now an award-winning, multi-million dollar company.

So now that we’ve explained what exactly Content Marketing is, you’re probably wondering how you can use it to grow your brand. Next week we will discuss how you can wield the power of content marketing to expand your small empire, with 4 Content Marketing Strategies for Your Small Business. Stay tuned!

Instagram

  • Just two unusually tall dudes hangin' out. 💁‍♂️ Behind the scenes of a #WIDSIX photoshoot with Brian Frey (@agenttallfrey) and John (@roopedogg)! 📸
  • This month we are celebrating #SoberSeptember 🧘‍♂️ with a proud #ClientShoutout! Arizona Addiction Recovery Center (@arizonaaddictioncenters) and Scottsdale Recovery Center (@scottsdalerecoverycenter) are helping people beat addiction and live happy, healthy lives of sobriety.🌻 #azaddiction
  • Is there really such a thing as "too many" #WIDSIX stickers?🤔 We don't think so!😋 Photo snapped at @thehenryrestaurant 📸
  • Behind every cutting-edge device and innovative software is a team of programmers who make our modern day technology possible.💻⌨🖱
-
#DayOfTheProgrammer is celebrated on the 256th day of every year. The number 256 was chosen because it is the number of distinct values that can be represented with an eight-bit byte.👾
  • We will always remember that day, those lives, and the loss. We're forever changed and shaped by that fateful day and we stand with those who are hurting today. 🇺🇸 #NeverForget
  • Our resident tea-drinker☕ Josh (@jtsheble) snapped this photo at Copper Star Coffee (@copperstarcoffee) — topped off with a #widdy of course.😎⭐ Go grab a drink and support a locally-owned shop!
  • The #WIDSIX truck made a pit stop at the BMX/skate park in Showlow, AZ last weekend! 🚴
  • Happy Labor Day from the #WIDSIX family!⭐ How's everyone spending their three-day weekend?!🎡⛺🛌
  • In our industry, there's enormous pressure to create more content more quickly than ever before. But what happens when we sacrifice creativity and quality for the sake of quantity? 😰
-
At #WIDSIX, we believe in authenticity and providing value above everything: which is why you'll never get mass-produced, cookie-cutter content from us. #keepcreativityalive‼
  • August may be #NationalGolfMonth 🏌️‍♂️ but our client and realtor extraordinaire Brian Frey (@agenttallfrey) is ALWAYS coming out swinging — on the green and in the real estate game!🔥

Follow Me!

Don't Be Shy. Let's Chat.

We Don't Bite + Talk is Cheap Free - Reach Out

or stop by our spot and chat.

PHX AZ HQ / Map It!
4455 E Camelback Rd, D258
Phoenix, AZ, 85018