What is Content Marketing?

con·tent mar·ket·ing


  1. a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

“social media is an integral part of content marketing”


Content marketing is the marketing of the future. Consumers are sick and tired of seeing blatant ads, made to be as obnoxious and in-your-face as possible to compete with the thousands others like them out on the web. The problem with this traditional style of advertising is that it’s promoting the message that all the company wants is to plaster their product everywhere so that they can sell to as many people as possible. After a long day of being bombarded with ads, customers may feel as if companies view them as nothing more than cash cows. But content marketing is different. Content marketing embraces the give-and-take side of marketing. You want to provide your customers with valuable information and/or entertainment while exposing them to your product at the same time. In this equal exchange, the customers come away feeling satisfied and happy, and view your product or brand as a positive force. By doing this, you can establish that you are a helpful, trustworthy, giving brand, who truly cares about the customer’s experience.

Content Marketing Institute uses the example of the brand American Girl. The American Girl brand is a massive conglomerate of various forms of educational media from apps, games, videos, films, print publications, etc. However, all of these are designed around marketing their product: 8-inch dolls. The brand was initially built upon dolls who represented a specific historical period, and therefore all of the media featuring these dolls was fairly educational and content-based. Content Marketing Institute says, “In short, American Girl’s content marketing focuses on how a child can interact with the doll or things that are important to this demographic.” Each doll had a different story and life of their own, which was appealing to many young girls who felt they could identify with the girls portrayed in the stories. This continues to be an extremely effective marketing technique, as American Girl is now an award-winning, multi-million dollar company.

So now that we’ve explained what exactly Content Marketing is, you’re probably wondering how you can use it to grow your brand. Next week we will discuss how you can wield the power of content marketing to expand your small empire, with 4 Content Marketing Strategies for Your Small Business. Stay tuned!


  • #Repost 🔁 @widsixsports
Why we do what we do ⬆ 😉 Our goal is to meet your goals! 🥅 🏆 👊
  • So this is what we can expect Roope to look like in 40 years #FaceApp. 😂 Who's a fan of the Roope-stache? 🙋‍♂️👨 #WIDSIX
  • Yo @apple, we've got an emoji for the next iOS update 🔥  #WIDSIX #EmojiDay
  • #WIDSIXintheWild - Nothing like an ice-cold #widdy to finish off the work day ... whoops, we mean brew! Maybe it's time we start making some branded #WIDSIX beer glasses... 🤔 What do you think @everythingetched? 😎 🤟
  • #PartnerShoutout - We'd just like to give our friends over at Agency73 a quick congratulations for becoming a certified Salesforce consulting partner! 👏 If you'd like to check out their original post for this announcement, check out the video on our Facebook! 🎥 🔗
Are you and your business in need of Salesforce Integration and/or marketing automation? Hit them up! 👈 😏
  • Social media has been around for a while... and so have we! 😎 From Top 8 ➡ Double Tapping and everything in between. It's been a HUGE part of what we do here at #WIDSIX. We pride ourselves on our expertise in #digitalmarketing! 🔥
Looking to take your #socialmedia game to the next level? Drop a line in our DMs, let's get you on top! 👊
  • In case you forgot, today is July 11th ( #7ElevenDay ) which means free Slurpees at all 7/11 stores. WHAT?! 😳🥤Guess this means we can have a shorter work day, it's basically a holiday, right? 🤷‍♂️ #WIDSIX
  • #WIDSIXintheWild - Looks like #WIDSIX has gone international 🗺 ✈Diva spotted this #widdy while on her vacation in Brazil. No big deal! 😎 #WIDSIX
  • #ClientHighlight - a slice of the campaign creative we worked up to help @foothillsrehab spread the word & help you Get Your Move Back! 😎 🎨 😉 #WIDSIX
  • ⚠ HEADS UP! This is the last week to enter for your chance to win this #WIDSIX t-shirt combo (1 men's t-shirt and 1 women's tank)! ⚠
So you want to know how to win? Let us explain the rules for you: Follow @widsix & @getwidsix, like this post, and tag the person you'd want to share this giveaway prize with! It's as easy as 1-2-3. ✅
We'll be announcing the winner next week so keep an eye on your DMs‼ 😯

Follow Me!

Don't Be Shy. Let's Chat.

We Don't Bite + Talk is Cheap Free - Reach Out

or stop by our spot and chat.

PHX AZ HQ / Map It!
4455 E Camelback Rd, D258
Phoenix, AZ, 85018