Take The Road Untraveled

Heading home from work on a Friday is a glorious feeling…until you arrive at your destination only to realize that you don’t remember the drive home.

Life is an abundance of choices. From the moment we wake to the moment we sleep, we make thousands of decisions. Our decisions come from past decisions we have made and the learning curve we have established since making our last decision. The brain, in an attempt to reduce the number of decisions we use energy on, sets many of our choices and actions on autopilot. If we are not careful this autopilot mode can get us into some trouble as well as leave us feeling unsatisfied.

Routine is rooted in autopilot mode and gives us comfort in doing the same thing over and over because it is comfortable. Our repetitious behavior limits brain growth and stunts our momentum to move forward. Getting caught doing the same thing day in and day out only leaves us restless because our basic need for exploration is not being met. Making the brain work will change the course of our day to day life. This change starts with the undeniable choice to stretch ourselves and the way your brain functions when on autopilot.

Working each day this week to shake up my routine has led me to a path of more fulfillment. Life has become my laboratory, feeding my curiosity to learn more and become better. Don’t get me wrong, this change hasn’t happened overnight nor have I become a master of living a life committed to shaking up the system. I have simply begun my journey to rewiring the brain and changing my brain’s autopilot mode so that I may gain the intelligence to control my reactions to the everyday trials of life and take advantage of each moment that has been given to me. The purpose of choosing a path different from the “normal” routine leads to an increased amount of spontaneous courage, an amplified feeling of being fully alive in the moment and the opportunity to live life by our own design.

Why work to do the same thing everyday, when you can live each day with spontaneity that leads you to experience a full life and an abundance of joy? If you want to see life from a fresh perspective, wake up each morning and ask yourself, “ What is no one else doing today?” Then do that. Let’s be different today, let’s be different everyday and take the road you’ve yet to travel. 


  • We can't think of anywhere we'd rather be on a day like today ☀🌡🌊 (110 degrees?! AZ, you crazy...) Hey @caribbeanpoolsaz, what are the odds we could get a refreshing oasis like this built inside the #WIDSIX office? 👀
  • Our cutest employee celebrated her 1st birthday last week at @ohsobrewery (complete with the most adorable doggy cupcakes)! 🐶🎈 Happy Birthday Willow! 😄🎉
  • For #NationalNonprofitDay, we want to shine the spotlight on our wonderful client, Delia Foundation. 
Delia Foundation is creating communities that optimize health and well-being.
They are enhancing and enriching lives across key core components for well being, using a whole-person approach to the mind, body, and soul through education, supporting programs, and love.​ Organizations like Delia Foundation serve our communities and work tirelessly to create a better life for millions of people across the globe. 🌎💫
  • Please excuse us while we drool over this perfect burger... courtesy of our new friends at Daily Dose Grill (@dailydosegrill)! We are stoked to have the opportunity to help them grow their social media pages (and looking forward to more glorious food pics... 🤤🍔).
  • This @bonandvivspikedseltzer is looking pretty slick all dressed up in a #WIDSIX koozie 😎❄ What's your go-to summer beverage? 🍹
  • Creative ➕ Design ➕ Social ➕ Branding = #WIDSIX 😎 🤘 We aim to redefine the value and expectations of creative services by taking up intentional yet disruptive space in our industry. Hit us up if you're looking for an ad agency that will help YOU. 💯 🔥 #getWIDSIX
  • Double #Widdy for the win! Which logo design would you rock on your ride? Comment 'Left' or 'Right' 👏 🔥 #WIDSIX #WIDSIXintheWild
  • #ClientHighlight - #WIDSIX has a lot to offer when it comes to marketing services, and these two (@dani_crowell & @jared_vidales) utilize a little bit of everything we do! 😉 This power couple is an industry leader in AZ and we couldn't be more stoked to be in their corner helping them take over, one company at a time! 💯 🎉
  • #WIDSIXintheWild - Move over Waldo, it's time to play "Where's Roope?" 💢 👀  #WIDSIX
  • #WIDSIX began because Roope was frustrated with the web agencies he hired to do projects...so he started doing them himself. Fast forward, we've now been doing this for 12+ years! Here is a handful of some of our fave projects for #WorldWideWebDay.
Your digital presence matters more than ever, that's why we make bomb websites that give our clients visibility and credibility. Peep more of our designs, link in bio! 🔗

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