I spent the majority of my college and adult life believing that I was destined to work in the music industry. The degree I chose, the internships I pursued, and the extra-curricular studies I engaged in revolved around that world. I was intoxicated with everything that went in to the production of an album, the logistics of producing a nationwide tour, and getting a hit single on the radio. Not only did I love the process, I loved the product even more.

Music has always been my primary source of joy and communication. Songs have always spoken to me in ways that words never were able to and all of that rolled together made me believe that a career in that industry would be the dream. So, I spent 6 years in that world both on a small scale and also for a large multi-billion dollar record label. And all the while, I was miserable. I was doing exactly what my goal was, yet every day I felt myself becoming less joyful and more bitter. While I believed it was what I wanted, it became apparent that what I had a passion for did not necessarily transfer in to a profession. Change is never easy, but a career change may be one of the most unsettling and nerve wrecking types.

That revelation shook my ‘plan’ to ashes and confused the hell out of me. As someone driven my plan making and to-do creating, falling back to “what am I going to do with my life” broke me. However, in that brokenness I was able to truly think about what a successful career for me would look like – not what industry, not what title, and not at what timeline I wanted. I took a step back and realized that success for me looked like being able to utilize my strengths in a creative space while breeding hospitality and inclusion. Through that evaluation I was fortunate enough to find not only an organization that fuels my passion for that, but I found a crew of people that allow me to thrive in the areas that matter to me, an opportunity to take ownership, and a space that makes me feel safe and proud.

Not all plans work out (as much as I hate that fact), but more often than not a better “plan” comes from it. I have to constantly remind myself that is okay to fail and to be wrong. This is a daily lesson that I force myself to speak with confidence because it is so out of my comfort zone. However, if I hadn’t chosen to accept that truth I would not be at the greatest place in both my personal and professional career.


  • We can't think of anywhere we'd rather be on a day like today β˜€πŸŒ‘πŸŒŠ (110 degrees?! AZ, you crazy...) Hey @caribbeanpoolsaz, what are the odds we could get a refreshing oasis like this built inside the #WIDSIX office? πŸ‘€
  • Our cutest employee celebrated her 1st birthday last week at @ohsobrewery (complete with the most adorable doggy cupcakes)! 🐢🎈 Happy Birthday Willow! πŸ˜„πŸŽ‰
  • For #NationalNonprofitDay, we want to shine the spotlight on our wonderful client, Delia Foundation. 
Delia Foundation is creating communities that optimize health and well-being.
They are enhancing and enriching lives across key core components for well being, using a whole-person approach to the mind, body, and soul through education, supporting programs, and love.​ Organizations like Delia Foundation serve our communities and work tirelessly to create a better life for millions of people across the globe. πŸŒŽπŸ’«
  • Please excuse us while we drool over this perfect burger... courtesy of our new friends at Daily Dose Grill (@dailydosegrill)! We are stoked to have the opportunity to help them grow their social media pages (and looking forward to more glorious food pics... πŸ€€πŸ”).
  • This @bonandvivspikedseltzer is looking pretty slick all dressed up in a #WIDSIX koozie πŸ˜Žβ„ What's your go-to summer beverage? 🍹
  • Creative βž• Design βž• Social βž• Branding = #WIDSIX 😎 🀘 We aim to redefine the value and expectations of creative services by taking up intentional yet disruptive space in our industry. Hit us up if you're looking for an ad agency that will help YOU. πŸ’― πŸ”₯ #getWIDSIX
  • Double #Widdy for the win! Which logo design would you rock on your ride? Comment 'Left' or 'Right' πŸ‘ πŸ”₯ #WIDSIX #WIDSIXintheWild
  • #ClientHighlight - #WIDSIX has a lot to offer when it comes to marketing services, and these two (@dani_crowell & @jared_vidales) utilize a little bit of everything we do! πŸ˜‰ This power couple is an industry leader in AZ and we couldn't be more stoked to be in their corner helping them take over, one company at a time! πŸ’― πŸŽ‰
  • #WIDSIXintheWild - Move over Waldo, it's time to play "Where's Roope?" πŸ’’ πŸ‘€  #WIDSIX
  • #WIDSIX began because Roope was frustrated with the web agencies he hired to do projects...so he started doing them himself. Fast forward, we've now been doing this for 12+ years! Here is a handful of some of our fave projects for #WorldWideWebDay.
Your digital presence matters more than ever, that's why we make bomb websites that give our clients visibility and credibility. Peep more of our designs, link in bio! πŸ”—

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