// WIDSIX WRITTEN WORD //

Changes to Facebook You Need To Know About

Despite Facebook’s significant scandal making headlines in early 2018, the company itself has not stopped growing even with the threat of data breaches. In fact, according to Facebook’s 2018 Fourth Quarter earnings report, the platform saw a 9% increase of daily (DAU) and monthly (MAU) active users, bringing the new average DAUs to 1.52 billion and MAUs to 2.32 billion this past year. Facebook is far from dead and buried, and they continue to churn out new updates and changes to the site that we in the marketing and advertising world need to stay on top of. Here’s a list of some of the major updates you need to know about for 2019:

ADVERTISING

Augmented Reality Ads

One of the cooler updates Facebook had been testing in 2018 is augmented reality ads. These types of ads will allow users to virtually “try on” products from their device. The first to take this technology for a test run was Michael Kors with their virtual sunglasses augmented reality advertising campaign. This type of ad is poised to be the next big thing in advertising.

Facebook Stories Ads

The new Facebook Stories ads have all of the same features we love about Instagram Stories ads: reach, brand awareness, video views, app install, conversion, traffic, lead generation, etc. While Facebook Stories hasn’t caught on as quickly as Instagram Stories, the ability to share your stories on Instagram cross-platform with Facebook should help give them the push they need.

Playable Ads

Targeting this generation of gamers, Facebook is rolling out a new way to advertise using playable ads. The ad works like the game would if you were to download it on your phone, allowing users to actually play the game through the ad to try it out before installing the app. This update adds a whole new meaning to “interactive ads”.

CAMPAIGN MANAGEMENT

Value-Based Lookalike Audiences

Facebook wants you to tell them the value of each customer in terms of your business, then uses that information to create a Lookalike Audience that is most aligned with your designated higher value customers. By identifying and marketing to people most likely to generate higher business value, businesses can increase their return on ad spend and maximize impact over time.

Campaign Budget Optimization

Campaign budget optimization will help to distribute a campaign budget across a campaign’s ad sets. Facebook will automatically and repeatedly find the best opportunities to achieve results across ad sets.

MEASUREMENT & ANALYTICS

Facebook Attribution

The recently introduced Facebook Attribution, was released for all advertisers across the platform. Facebook says it was designed to give marketers a more holistic view of the customer journey, both on and off Facebook. They say “using the new data-driven attribution model, you can see how your ads on Facebook, Instagram, Audience Network and Messenger are contributing to incremental business results compared to if you were not running ads. And to gain a better understanding of your audience’s digital journey, you can use cross-device reporting to learn the device your customers engaged with your ads on as well as where they converted.”

CREATIVE TOOLS

Video Creation Kit

Facebook’s Video Creation Kit allows users to create mobile video ads using your existing photo assets, text overlays, and logos. They even offer templates based on what you’d like to accomplish with your ad, that are totally customizable.

 

Instagram

  • "Associate yourself with people who are on the same page as you and have the same goals or aspirations." — Daymond John (@thesharkdaymond) of Shark Tank
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Do you find yourself being brought down by the people you surround yourself with? Don't be afraid to put yourself out there and meet new people who will inspire you, not keep you from flying high. #WIDSIX
  • #ClientSpotlight - We can't think of anywhere we'd rather be on a day like today ☀🌡🌊 (110 degrees?! AZ, you crazy...) Hey @caribbeanpoolsaz, what are the odds we could get a refreshing oasis like this built inside the @widsix office? 👀
  • Our cutest employee celebrated her 1st birthday last week at @ohsobrewery (complete with the most adorable doggy cupcakes)! 🐶🎈 Happy Birthday Willow! 😄🎉
  • For #NationalNonprofitDay, we want to shine the spotlight on our wonderful client, Delia Foundation. 
Delia Foundation is creating communities that optimize health and well-being.
They are enhancing and enriching lives across key core components for well being, using a whole-person approach to the mind, body, and soul through education, supporting programs, and love.​ Organizations like Delia Foundation serve our communities and work tirelessly to create a better life for millions of people across the globe. 🌎💫
  • Please excuse us while we drool over this perfect burger... courtesy of our new friends at Daily Dose Grill (@dailydosegrill)! We are stoked to have the opportunity to help them grow their social media pages (and looking forward to more glorious food pics... 🤤🍔).
  • This @bonandvivspikedseltzer is looking pretty slick all dressed up in a #WIDSIX koozie 😎❄ What's your go-to summer beverage? 🍹
  • Creative ➕ Design ➕ Social ➕ Branding = #WIDSIX 😎 🤘 We aim to redefine the value and expectations of creative services by taking up intentional yet disruptive space in our industry. Hit us up if you're looking for an ad agency that will help YOU. 💯 🔥 #getWIDSIX
  • Double #Widdy for the win! Which logo design would you rock on your ride? Comment 'Left' or 'Right' 👏 🔥 #WIDSIX #WIDSIXintheWild
  • #ClientHighlight - #WIDSIX has a lot to offer when it comes to marketing services, and these two (@dani_crowell & @jared_vidales) utilize a little bit of everything we do! 😉 This power couple is an industry leader in AZ and we couldn't be more stoked to be in their corner helping them take over, one company at a time! 💯 🎉
  • #WIDSIXintheWild - Move over Waldo, it's time to play "Where's Roope?" 💢 👀  #WIDSIX

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