The marketing industry is booming, and along with this upward trend comes a plethora of new terminology. Which, if we’re being honest, can be insanely difficult to keep up...
While we often think of content marketing as a device for gaining consumers, followers, and customers, we forget that it can also be used as a recruitment method. In...
If you’re looking for effective marketing techniques to get your small business off the ground, having to work within the confines of a small budget can be discouraging. Bigger...
con·tent mar·ket·ing noun a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote...
What the heck is social listening? Why is it important, and how can you use it? Hubspot defines social listening as “the monitoring of your brand’s social media channels...
Loyal fans, followers, and customers are the building blocks for any brand — without them, nothing we do would be possible. They’ve extended their support, time, and money to...
As marketers, we are the mercy of algorithms at ever turn – from Facebook, to Instagram, Google to YouTube. The simplicity of launching campaigns and getting eyes are days...
We’ve been in the marketing world long enough to hear all kinds of horror stories. We’ve sat in countless rooms with people who had a big question mark on...
We’re a big fan of Instagram Stories – both personally and professionally. We’ve also seen that engagement of followers has shifted to stories rather than feeds. Some great stats...
Just because you have a website, doesn’t mean you have a successful website. We have all visited websites that look like they are stuck in the 1990’s (and if you need a...
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