The marketing industry is booming, and along with this upward trend comes a plethora of new terminology. Which, if we’re being honest, can be insanely difficult to keep up...
While we often think of content marketing as a device for gaining consumers, followers, and customers, we forget that it can also be used as a recruitment method. In...
If you’re looking for effective marketing techniques to get your small business off the ground, having to work within the confines of a small budget can be discouraging. Bigger...
con·tent mar·ket·ing noun a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote...
What the heck is social listening? Why is it important, and how can you use it? Hubspot defines social listening as “the monitoring of your brand’s social media channels...
Loyal fans, followers, and customers are the building blocks for any brand — without them, nothing we do would be possible. They’ve extended their support, time, and money to...
Imagine the Internet as one giant shopping mall, where web users are the shoppers and you — and your brand — are one of many stores lined up, hoping...
Can you recall a time when you had a business meeting that went too long, one that felt pointless, or one that wasn’t organized efficiently? We are sure you’re...
I spent the majority of my college and adult life believing that I was destined to work in the music industry. The degree I chose, the internships I pursued,...
The idea of blind confidence has always seemed elusive to me. Probably because I’m the type of person who finds myself feeling anxious in seemingly harmless situations. This notion...
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