Imagine the Internet as one giant shopping mall, where web users are the shoppers and you — and your brand — are one of many stores lined up, hoping to entice these shoppers to enter your establishment to learn what you’re all about. Marketing videos are akin to the windows outside of a storefront, and what potential customers see in these windows provides them with a sneak preview of your…

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Social Media is king in this day and age. You spend most of your time scrolling through feeds – whether to kill time or to discover some sort of information. But, even in the midst of its popularity, there are still big question marks for brands and business owners about what the difference is between Social Media Marketing and Social Media Management. In layman’s term: Social media marketing uses platforms for paid…

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We’re a big fan of Instagram Stories – both personally and professionally. We’ve also seen that engagement of followers has shifted to stories rather than feeds. Some great stats that help confirm the fact that stories are the new way include: 70% of Instagram  users watch Stories on both platforms daily, there are 400 million users watching Stories on a daily basis and the average brand’s feed is made up of 46% stories and…

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// WIDSIX WRITTEN WORD //

Top 7 Influencers To Follow On LinkedIn

LinkedIn is often an under utilized platform for both small and large businesses. LinkedIn Networks can be incredibly beneficial for current events in a specific industry, company updates, and community building among companies in the surrounding area. What differentiates LinkedIn from other “social media platforms” is that it is best for business to business networking and communication. It is less about mass appeal, and more about leadership interactions and thought…

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// WIDSIX WRITTEN WORD //

The Best Practices For Instagram Stories

Instagram is an ever-evolving social media platform with updates on the regular. When it first launched, the social networking service was used to post personal pictures for friends or family. In 2012, Instagram was acquired by Facebook and has since seen a plethora of changes. Fast-forward to 2018, you can now have multiple accounts logged in at once, there’s been the addition of videos, advertiser friendly features, live stories, polls,…

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// WIDSIX WRITTEN WORD //

Your Handy Guide to Social Media Success

Businesses are inundated with articles explaining their need to use social  media to reach their audiences and increase their businesses. While these articles are right, they fail to explain how to make wise social media platform choices. As a full service agency, we offer social media management and advertising options, but we are fully aware that not every company needs a presence on every platform. Rather than just leaving these…

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Social media influencers. The concept is pretty straight forward. Let’s start off with what an influencer is: these people have a significant following/fan base on social media, and their ‘influence’ can be used to persuade their audience to invest in a company’s products. Pretty much anyone with a faithful audience and some type of niche market has, to an extent, the ability to become an influencer. Social media marketing has…

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Perhaps this will not ensue hyped up hip-hop battles, but the following misconceptions have been known to ruffle the feathers of many business owners attempting to see some return on investment for their social media efforts. The beef is with social media and its efficacy. Don’t worry, we will suit you up with some helpful tips that will keep your social media platforms bulletproof. SOCIAL MEDIA IS FULL OF TROLLS…

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