68% of the U.S. adult population is on Facebook, and of that 68%, 74% of users visit the platform every day, according to Pew Research Center. So if you’re making mistakes with your Facebook ads, you’re missing out on tons of valuable potential. The scary part is, some of these mistakes are so commonplace, that you’re probably already making them. However, because of this, you can be assured that if…

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// WIDSIX WRITTEN WORD //

6 Signs Your Social Media Is Weak

Here at WIDSIX, we throw the phrase “your marketing is weak” around a lot. This came into being because we were seeing a shocking amount of truly awful advertising endeavors coming out of otherwise awesome, professional, respectable companies. The truth is, marketing is hard. We don’t fault you for that. In fact, we want to help you. But as we all know, the first step to recovery is admitting you…

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As a small business, it often comes with the territory that you must work within the confines of a small budget. But this doesn’t mean that you have to limit your potential, especially when it comes to social media marketing. In fact, when you’re just starting out, building a presence on social media is one of the best ways to get your name out there. Therefore, it’s crucial to know…

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If you’re looking for effective marketing techniques to get your small business off the ground, having to work within the confines of a small budget can be discouraging. Bigger companies can afford to funnel thousands of dollars into intensive marketing endeavors, whereas you’ll likely have to be more conservative with your dollars. However, there are still tons of options out there, and with the right amount of strategizing and planning,…

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// WIDSIX WRITTEN WORD //

What is Content Marketing?

con·tent mar·ket·ing noun a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. “social media is an integral part of content marketing”   Content marketing is the marketing of the future. Consumers are sick and tired of seeing blatant ads, made…

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Social Media is king in this day and age. You spend most of your time scrolling through feeds – whether to kill time or to discover some sort of information. But, even in the midst of its popularity, there are still big question marks for brands and business owners about what the difference is between Social Media Marketing and Social Media Management. In layman’s term: Social media marketing uses platforms for paid…

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