// WIDSIX WRITTEN WORD //

Social Listening: The Why and How

What the heck is social listening? Why is it important, and how can you use it? Hubspot defines social listening as “the monitoring of your brand’s social media channels for any customer feedback and direct mentions of your brand or discussions regarding specific keywords, topics, competitors, or industries, followed by an analysis to gain insights and act on those opportunities.” Essentially, social listening is exactly what it sounds like: paying…

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