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Images + SEO: Best practices

SEO for images is something that often gets overlooked by inexperienced marketers. But the value of image optimization for search is indisputable, so it’s best to arm yourself with some best practices moving forward. The great thing about images is that they are likely EVERYWHERE on your website. But this also means that  if you’re not tapping into their SEO potential, you’re missing out on a lot of opportunities to…

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The Importance of Local SEO

If SEO wasn’t complicated enough, let me introduce you to local SEO. However, local SEO is actually pretty straightforward and exactly what it sounds like. We’ll explain it a little more in detail in the next section, but basically this kind of SEO leverages your location in the world to market products and get more traffic to your website. This is crucial because, according to Moz, 90% of purchases take…

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Meta Descriptions: yet another complicated element of the ever-elusive SEO. But despite its name, this is perhaps one of the more straightforward aspects of optimizing search engine results. With the right keywords and solid copy, a good meta description can land your website a top spot on Google search results, leading to increased traffic to your page. What is a Meta Description? A meta description is text within the HTML…

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SEO v.s. SEM: What’s the difference?

The marketing industry is booming, and along with this upward trend comes a plethora of new terminology. Which, if we’re being honest, can be insanely difficult to keep up with. Just when we were starting to wrap our minds around search engine optimization (SEO), search engine marketing (SEM) popped up on the radar. These two terms have been used interchangeably, which just adds to the confusion. SEO… SEM… how about…

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The Beginners Guide to SEO

When you hear “SEO” what do you think of? Take a minute to really try to answer that question whether in detail or its simplest form. Okay, now that you’ve concocted your own definition, which probably only includes some form of the statement “It stands for Search Engine Optimization”, remove it from your mind. We’re here to help you simply define SEO and understand why it is useful for you….

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