Imagine you buy a videogame. You’re super stoked to play it. You put the disc into the console, fire it up, the loading screen starts … Suddenly, your character is dropped right into the game. You think, wait a minute. Where’s the start menu? Where are the instructions? How the heck do I play this game? Why would they do this to me?!  Yeah, that’s why you need to have…

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Shopify is among the most popular ecommerce software out there, and for good reason. It’s easy to use, visually appealing, secure and reliable, features powerful marketing tools, and offers amazing customer support. It’s almost a no-brainer: If your small business deals with ecommerce, you should be using Shopify. Shopify is a great place for small business owners to start, and in this article we’ll outline the top reasons why! Wondering…

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// WIDSIX WRITTEN WORD //

Advanced Methods to Promote Your Content

So, you’ve been in the marketing and advertising game for some time now. You’ve done it all, seen it all… basically, you’ve been around the block once or twice. Perhaps you’re looking for a new, exciting way to shake up your campaigns or bring in fresh ideas to liven things up. Perhaps you’re looking for something more… A D V A N C E D In this blog, we’re letting…

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// WIDSIX WRITTEN WORD //

6 Of the Best A/B Testing Tools for 2019

A marketer’s work doesn’t end with content… oh no. In fact, content creation is only the first step in a job that, quite frankly, is never quite finished until you’ve squeezed every last juicy drop of data out at the completion of the campaign and analyzed it until your brain is overcooked like a fried egg that would provoke Gordon Ramsey to unleash the full extent of his wrath on…

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LinkedIn isn’t just for people looking for jobs or employers looking to hire. LinkedIn is the top business networking site, and therefore if you’re a business, you should most definitely be on it and using it to your advantage. When people search your name and they stumble upon your LinkedIn, you want it to appear professional and active. So how do you do this? We’ll tell you! Refine your personal…

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// WIDSIX WRITTEN WORD //

The Importance of Local SEO

If SEO wasn’t complicated enough, let me introduce you to local SEO. However, local SEO is actually pretty straightforward and exactly what it sounds like. We’ll explain it a little more in detail in the next section, but basically this kind of SEO leverages your location in the world to market products and get more traffic to your website. This is crucial because, according to Moz, 90% of purchases take…

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// WIDSIX WRITTEN WORD //

How To Write A Blog Post

Well everyone, it’s my time to shine! This week’s blog post is all about… how to write a blog post! I know a thing or two about this topic (I should hope I do, anyway, since I write these things every week). Crafting blog posts is super fun, because it’s a great way to express your creative side and learn something new. Plus, it’s one of the best ways to…

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// WIDSIX WRITTEN WORD //

Building Pillar Content for Your Website

Pillar Content is exactly what it sounds like. Think about the purpose of pillars in architecture. They serve as the part of the foundation that holds everything else up, the element upon which everything else is built. This is why pillar content is also sometimes referred to as cornerstone content. Essentially, it’s the base content that all of your other content revolves around. Because of this, your pillar content needs…

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// WIDSIX WRITTEN WORD //

What NOT to Do on Instagram

Instagram is a magical place. You can share photos and stories with your followers, interact and engage, and advertise your brand in the most fun way possible. But are you using Instagram to its fullest potential? Even more importantly… are you using Instagram right? Now you may be thinking, hey wait a minute, I thought you just said this was supposed to be fun! But there are rules?! Not so…

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Understanding Google Analytics

The term “web analytics” might seem frightening to some. Data? Analytics?! Analyzing data?!? At this very moment, you may be having flashbacks to your traumatic stint in high school Statistics class. But not to fear, web analytics tools like Google Analytics make demystifying website traffic information straightforward and simple, with its user-friendly, entirely FREE, platform. What is Google Analytics and How Does It Work? Google Analytics (GA) is a completely…

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