Writing an engaging Instagram caption is no simple feat. Social media scrollers have a limited attention span, so fitting everything you want to say into a brief, easily digestible few sentences can seem impossible. Fortunately, Instagram puts a heavy focus on visual imagery, so the captions come second in importance to a high quality, eye-catching image. However, a great caption can go a long way in encouraging engagement, which is…

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Instagram is an ever-evolving social media platform with updates on the regular. When it first launched, the social networking service was used to post personal pictures for friends or family. In 2012, Instagram was acquired by Facebook and has since seen a plethora of changes. Fast-forward to 2018, you can now have multiple accounts logged in at once, there’s been the addition of videos, advertiser friendly features, live stories, polls,…

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