We’re a big fan of Instagram Stories – both personally and professionally. We’ve also seen that engagement of followers has shifted to stories rather than feeds. Some great stats that help confirm the fact that stories are the new way include: 70% of Instagram  users watch Stories on both platforms daily, there are 400 million users watching Stories on a daily basis and the average brand’s feed is made up of 46% stories and…

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Instagram is an ever-evolving social media platform with updates on the regular. When it first launched, the social networking service was used to post personal pictures for friends or family. In 2012, Instagram was acquired by Facebook and has since seen a plethora of changes. Fast-forward to 2018, you can now have multiple accounts logged in at once, there’s been the addition of videos, advertiser friendly features, live stories, polls,…

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