The micro-influencer is a response to the quickly evolving consumer desire for authenticity. In the recent past, employing celebrity influencers was the way to go. After all, if these...
So, you’ve been in the marketing and advertising game for some time now. You’ve done it all, seen it all… basically, you’ve been around the block once or twice....
Social media influencers. The concept is pretty straight forward. Let’s start off with what an influencer is: these people have a significant following/fan base on social media, and their...
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