// WIDSIX WRITTEN WORD //

How To Write A Blog Post

Well everyone, it’s my time to shine! This week’s blog post is all about… how to write a blog post! I know a thing or two about this topic (I should hope I do, anyway, since I write these things every week). Crafting blog posts is super fun, because it’s a great way to express your creative side and learn something new. Plus, it’s one of the best ways to…

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// WIDSIX WRITTEN WORD //

Building Pillar Content for Your Website

Pillar Content is exactly what it sounds like. Think about the purpose of pillars in architecture. They serve as the part of the foundation that holds everything else up, the element upon which everything else is built. This is why pillar content is also sometimes referred to as cornerstone content. Essentially, it’s the base content that all of your other content revolves around. Because of this, your pillar content needs…

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Some may say that the best part of creating a budget is getting it over with. And yes, budgeting may force you to confront the fact that you simply don’t have the funds to put all of your best marketing schemes into action. It’s a huge bummer having to “kill your darlings” when it comes to all of your brand development aspirations for the sake of allocating funds appropriately. However,…

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While we often think of content marketing as a device for gaining consumers, followers, and customers, we forget that it can also be used as a recruitment method. In this article, we will explain how to use content marketing as a tool for recruiting qualified drivers for your trucking or freight company. Why? The trucking industry has one of the worst turnover rates, sitting at around 94% in the first…

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If you’re looking for effective marketing techniques to get your small business off the ground, having to work within the confines of a small budget can be discouraging. Bigger companies can afford to funnel thousands of dollars into intensive marketing endeavors, whereas you’ll likely have to be more conservative with your dollars. However, there are still tons of options out there, and with the right amount of strategizing and planning,…

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// WIDSIX WRITTEN WORD //

What is Content Marketing?

con·tent mar·ket·ing noun a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. “social media is an integral part of content marketing”   Content marketing is the marketing of the future. Consumers are sick and tired of seeing blatant ads, made…

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// WIDSIX WRITTEN WORD //

The Beginners Guide to SEO

When you hear “SEO” what do you think of? Take a minute to really try to answer that question whether in detail or its simplest form. Okay, now that you’ve concocted your own definition, which probably only includes some form of the statement “It stands for Search Engine Optimization”, remove it from your mind. We’re here to help you simply define SEO and understand why it is useful for you….

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  • 🚨INTERNSHIP ALERT!🚨 Do you love capturing dynamic photos?📸 Shooting compelling and thrilling video footage?🎥 What about crafting the perfect graphic or logo?🎨 If you answered "yes" to any of these questions, then we want YOU to apply to be our new Media Intern!👉 We're looking for a innovative spirit who is eager to learn the ins and outs of creative media for marketing and advertising. If this sounds like you, email any and all application materials that you feel best showcase your creativity and tenacity to ivette@widsix.com ‼
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