// WIDSIX WRITTEN WORD //

Why Do You Need A Clear Brand Message?

We’ve been in the marketing world long enough to hear all kinds of horror stories. We’ve sat in countless rooms with people who had a big question mark on their face. We’ve been asked the question “why isn’t _____ working?” It really comes down to one thing…lack of brand messaging. So, we suggest that before you launch your website, post on social, or even decide on a logo – you…

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Social media influencers. The concept is pretty straight forward. Let’s start off with what an influencer is: these people have a significant following/fan base on social media, and their ‘influence’ can be used to persuade their audience to invest in a company’s products. Pretty much anyone with a faithful audience and some type of niche market has, to an extent, the ability to become an influencer. Social media marketing has…

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// WIDSIX WRITTEN WORD //

The Value of Visual Branding

The word “branding” can be an enigma to many new and small business owners. The term can be misrepresented as just a logo or a cool name, but at its essence it is so much more. A brand identity is the sum of all of it’s parts: the symbol, the name, the color, the font and any other items you’d include that shape how your brand is perceived. It is…

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