// WIDSIX WRITTEN WORD //

The Value of Visual Branding

The word “branding” can be an enigma to many new and small business owners. The term can be misrepresented as just a logo or a cool name, but at its essence it is so much more. A brand identity is the sum of all of it’s parts: the symbol, the name, the color, the font and any other items you’d include that shape how your brand is perceived. It is…

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