Imagine the Internet as one giant shopping mall, where web users are the shoppers and you — and your brand — are one of many stores lined up, hoping to entice these shoppers to enter your establishment to learn what you’re all about. Marketing videos are akin to the windows outside of a storefront, and what potential customers see in these windows provides them with a sneak preview of your…

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// WIDSIX WRITTEN WORD //

The Value of Visual Branding

The word “branding” can be an enigma to many new and small business owners. The term can be misrepresented as just a logo or a cool name, but at its essence it is so much more. A brand identity is the sum of all of it’s parts: the symbol, the name, the color, the font and any other items you’d include that shape how your brand is perceived. It is…

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