Summer is the slow season in the marketing and advertising world. In fact, it’s kind of a slow season for everyone and everything, even the businesses and clients we...
“Not gorilla, guerilla. Huge difference. HUGE!” — from Captain Ron (1992) Martin Short was right. There’s a huge difference between Gorilla Marketing and Guerilla Marketing. But don’t worry, the...
Some may say that the best part of creating a budget is getting it over with. And yes, budgeting may force you to confront the fact that you simply...
We get it, sometimes you can’t (or don’t want to) relinquish power over to an advertising agency to handle your communications. Perhaps it’s just not in the budget, or...
The marketing industry is booming, and along with this upward trend comes a plethora of new terminology. Which, if we’re being honest, can be insanely difficult to keep up...
con·tent mar·ket·ing noun a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote...
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