Summer is the slow season in the marketing and advertising world. In fact, it’s kind of a slow season for everyone and everything, even the businesses and clients we serve hit a decline in revenue and traffic. You’d think the market would be heating up in summer… what gives?! Tons of people go on vacation during summer, so they’re not really thinking about interacting with content or consuming goods. Kids…

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// WIDSIX WRITTEN WORD //

Guerilla Marketing in 2019

“Not gorilla, guerilla. Huge difference. HUGE!” — from Captain Ron (1992) Martin Short was right. There’s a huge difference between Gorilla Marketing and Guerilla Marketing. But don’t worry, the blog post that will teach you how to use primate-themed imagery and copy to market your brand is in the pipeline for next week. But until then, we’re talking about Guerilla Marketing. What is “guerilla marketing”? The term “guerilla”, particularly used…

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Some may say that the best part of creating a budget is getting it over with. And yes, budgeting may force you to confront the fact that you simply don’t have the funds to put all of your best marketing schemes into action. It’s a huge bummer having to “kill your darlings” when it comes to all of your brand development aspirations for the sake of allocating funds appropriately. However,…

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// WIDSIX WRITTEN WORD //

WIDSIX Free Resources for DIY-ers

We get it, sometimes you can’t (or don’t want to) relinquish power over to an advertising agency to handle your communications. Perhaps it’s just not in the budget, or you’re not quite ready to give someone else a hand in developing your brand — it’s fine, we’re not bitter… we’ll be here when you’re ready 😉 Jokes aside, there are so many of those out there who really want to…

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// WIDSIX WRITTEN WORD //

SEO v.s. SEM: What’s the difference?

The marketing industry is booming, and along with this upward trend comes a plethora of new terminology. Which, if we’re being honest, can be insanely difficult to keep up with. Just when we were starting to wrap our minds around search engine optimization (SEO), search engine marketing (SEM) popped up on the radar. These two terms have been used interchangeably, which just adds to the confusion. SEO… SEM… how about…

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// WIDSIX WRITTEN WORD //

What is Content Marketing?

con·tent mar·ket·ing noun a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. “social media is an integral part of content marketing”   Content marketing is the marketing of the future. Consumers are sick and tired of seeing blatant ads, made…

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  • #ClientSpotlight - We can't think of anywhere we'd rather be on a day like today ☀🌡🌊 (110 degrees?! AZ, you crazy...) Hey @caribbeanpoolsaz, what are the odds we could get a refreshing oasis like this built inside the @widsix office? 👀
  • Our cutest employee celebrated her 1st birthday last week at @ohsobrewery (complete with the most adorable doggy cupcakes)! 🐶🎈 Happy Birthday Willow! 😄🎉
  • For #NationalNonprofitDay, we want to shine the spotlight on our wonderful client, Delia Foundation. 
Delia Foundation is creating communities that optimize health and well-being.
They are enhancing and enriching lives across key core components for well being, using a whole-person approach to the mind, body, and soul through education, supporting programs, and love.​ Organizations like Delia Foundation serve our communities and work tirelessly to create a better life for millions of people across the globe. 🌎💫
  • Please excuse us while we drool over this perfect burger... courtesy of our new friends at Daily Dose Grill (@dailydosegrill)! We are stoked to have the opportunity to help them grow their social media pages (and looking forward to more glorious food pics... 🤤🍔).
  • This @bonandvivspikedseltzer is looking pretty slick all dressed up in a #WIDSIX koozie 😎❄ What's your go-to summer beverage? 🍹
  • Creative ➕ Design ➕ Social ➕ Branding = #WIDSIX 😎 🤘 We aim to redefine the value and expectations of creative services by taking up intentional yet disruptive space in our industry. Hit us up if you're looking for an ad agency that will help YOU. 💯 🔥 #getWIDSIX
  • Double #Widdy for the win! Which logo design would you rock on your ride? Comment 'Left' or 'Right' 👏 🔥 #WIDSIX #WIDSIXintheWild
  • #ClientHighlight - #WIDSIX has a lot to offer when it comes to marketing services, and these two (@dani_crowell & @jared_vidales) utilize a little bit of everything we do! 😉 This power couple is an industry leader in AZ and we couldn't be more stoked to be in their corner helping them take over, one company at a time! 💯 🎉
  • #WIDSIXintheWild - Move over Waldo, it's time to play "Where's Roope?" 💢 👀  #WIDSIX
  • #WIDSIX began because Roope was frustrated with the web agencies he hired to do projects...so he started doing them himself. Fast forward, we've now been doing this for 12+ years! Here is a handful of some of our fave projects for #WorldWideWebDay.
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