SEO for images is something that often gets overlooked by inexperienced marketers. But the value of image optimization for search is indisputable, so it’s best to arm yourself with some best practices moving forward. The great thing about images is that they are likely EVERYWHERE on your website. But this also means that  if you’re not tapping into their SEO potential, you’re missing out on a lot of opportunities to…

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Ah, the little blue check. Everyone wants it, but only few are qualified to receive it. It’s a status symbol in a way, proof that your brand is established, reputable, and deserving of that “official” title.  We’re talking being verified on Instagram of course.  But getting verified by Instagram does more than just present you with a stamp of approval — there are actually perks that come along with this…

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Let’s get this out of the way right now: Buying followers is NOT the move.  If you read our post, What NOT To Do On Instagram, you will know that buying likes and followers is the cardinal sin of social media marketing. However, admittedly we didn’t go too much into detail about why exactly this is. I mean, on the surface it seems like the perfect deal. Invest a little…

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Imagine you buy a videogame. You’re super stoked to play it. You put the disc into the console, fire it up, the loading screen starts … Suddenly, your character is dropped right into the game. You think, wait a minute. Where’s the start menu? Where are the instructions? How the heck do I play this game? Why would they do this to me?!  Yeah, that’s why you need to have…

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You’ve done it. You’re officially a college graduate: diploma in hand, thousands of dollars in debt and a caffeine addiction later. Making it through college is no easy feat. In fact, according to College Atlas, 70% of Americans will study at a four-year college, but less than two-thirds will graduate with a degree, and 30% of first-year students drop out after their first year of school. Getting a college degree…

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As an advertising agency or marketing department of any kind that works with clients, you know just how important data collection is. Clients want to see the real results of the efforts you’ve been putting out for them, so they can rest assure that they’re getting their money’s worth. This is where your client reports come in, which are generated using reporting tools. However, if you’re still having your team…

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Writing an engaging Instagram caption is no simple feat. Social media scrollers have a limited attention span, so fitting everything you want to say into a brief, easily digestible few sentences can seem impossible. Fortunately, Instagram puts a heavy focus on visual imagery, so the captions come second in importance to a high quality, eye-catching image. However, a great caption can go a long way in encouraging engagement, which is…

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68% of the U.S. adult population is on Facebook, and of that 68%, 74% of users visit the platform every day, according to Pew Research Center. So if you’re making mistakes with your Facebook ads, you’re missing out on tons of valuable potential. The scary part is, some of these mistakes are so commonplace, that you’re probably already making them. However, because of this, you can be assured that if…

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Shopify is among the most popular ecommerce software out there, and for good reason. It’s easy to use, visually appealing, secure and reliable, features powerful marketing tools, and offers amazing customer support. It’s almost a no-brainer: If your small business deals with ecommerce, you should be using Shopify. Shopify is a great place for small business owners to start, and in this article we’ll outline the top reasons why! Wondering…

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Pop-ups. They’re simple, they’re powerful, and they’re annoying as hell. Well, when done wrong that is. You ever open a website and you’re ready to dive into your online shopping escapade or scour over that intriguing article your uncle posted on Facebook, only to be hit with the dreaded “PLEASE SUBSCRIBE!” pop-up? A lot of the time it has some fairly passive-aggressive messaging too, like “YES I want to subscribe!”…

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