We are all familiar with the Big Three social media platforms: Instagram, Twitter, and Facebook. And you should probably have some kind of a presence on all three. However, if you’re looking to expand your social media reach even further, you could dabble in tapping into niche social media platforms. These platforms are sort of off the beaten path, if you will. They have a solid user base, but they’re…

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A lot of people use the term “Millennial” as a buzzword to encompass people under the age of 30. In fact, many sling around the term to describe teenagers. But actually, the oldest Millennials are turning 39 this year, nearing their 40’s, and the youngest are 24. Not only is the term so often misused, but it also encompasses such a wide range of people. Those pushing their 40’s are…

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Thousands of new words are added to English dictionaries each year. Humans really have a knack for imagining names for things. So many in fact, we can hardly keep up. Kinda makes you feel terrible for all of the people out there trying their best to learn the English language without losing their minds over how many dang words we invent. Some of these added words are great, and we’re…

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Guess what? I’m writing this blog from the comfort of a cozy coffee shop near my house, miles away from the office. I also have amazing and talented coworkers who live in California, Tennessee, the Philippines, Egypt, etc. And we all get to be employed by the same, kickass agency because we have the ability to work from virtually anywhere in the world, any time we want. This is just…

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Remember when everyone thought society was going to collapse on New Year’s Day 2000? Good times. As far as we know, we’re all still here. But you know what did happen after Y2K? A whole lotta marketing and advertising fails. As part of the industry ourselves, we mourn along with our sisters and brothers on the front lines of catastrophic failure. But as part of the general public witnessing the…

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One time, I went to a seminar on GDPR Compliance. …I fell asleep. But not today folks. Today, we are going to make GDPR Compliance as fun as possible. Because at the end of the day, it’s actually super important. And as marketers, we need to be in the know about privacy laws and regulations because A) we don’t want to infringe on people’s rights, and B) we don’t want…

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YouTube has remained a consistent, steadfast force in the online world for the last decade. However, you don’t see a ton of companies or businesses leveraging this platform for marketing purposes. This is likely due to the fact that creating a high-quality video that represents your brand well is extremely difficult to pull off. To do so, you would usually need to hire an entire production team and pour hundreds…

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SEO for images is something that often gets overlooked by inexperienced marketers. But the value of image optimization for search is indisputable, so it’s best to arm yourself with some best practices moving forward. The great thing about images is that they are likely EVERYWHERE on your website. But this also means that  if you’re not tapping into their SEO potential, you’re missing out on a lot of opportunities to…

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Ah, the little blue check. Everyone wants it, but only few are qualified to receive it. It’s a status symbol in a way, proof that your brand is established, reputable, and deserving of that “official” title.  We’re talking being verified on Instagram of course.  But getting verified by Instagram does more than just present you with a stamp of approval — there are actually perks that come along with this…

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Let’s get this out of the way right now: Buying followers is NOT the move.  If you read our post, What NOT To Do On Instagram, you will know that buying likes and followers is the cardinal sin of social media marketing. However, admittedly we didn’t go too much into detail about why exactly this is. I mean, on the surface it seems like the perfect deal. Invest a little…

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