Imagine the Internet as one giant shopping mall, where web users are the shoppers and you — and your brand — are one of many stores lined up, hoping to entice these shoppers to enter your establishment to learn what you’re all about. Marketing videos are akin to the windows outside of a storefront, and what potential customers see in these windows provides them with a sneak preview of your…

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As marketers, we are the mercy of algorithms at ever turn – from Facebook, to Instagram, Google to YouTube. The simplicity of launching campaigns and getting eyes are days passed, and it takes much more skill and intentional to craft a successful campaign. While some channels are rather reserved about the secrets of their algorithms, YouTube, the most popular video platform, has been remarkably transparent. In 2016, YouTube released a research paper that…

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We’ve been in the marketing world long enough to hear all kinds of horror stories. We’ve sat in countless rooms with people who had a big question mark on their face. We’ve been asked the question “why isn’t _____ working?” It really comes down to one thing…lack of brand messaging. So, we suggest that before you launch your website, post on social, or even decide on a logo – you…

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Social Media is king in this day and age. You spend most of your time scrolling through feeds – whether to kill time or to discover some sort of information. But, even in the midst of its popularity, there are still big question marks for brands and business owners about what the difference is between Social Media Marketing and Social Media Management. In layman’s term: Social media marketing uses platforms for paid…

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We’re a big fan of Instagram Stories – both personally and professionally. We’ve also seen that engagement of followers has shifted to stories rather than feeds. Some great stats that help confirm the fact that stories are the new way include: 70% of Instagram  users watch Stories on both platforms daily, there are 400 million users watching Stories on a daily basis and the average brand’s feed is made up of 46% stories and…

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So, you’re thinking about hiring a Digital Marketing Agency to come alongside your business or brand. You’ve made a step in the right direction! However, not every Marketing Agency is the right fit for you. It takes more than an impressive website and sparkling portfolio to understand the agency. There is much more to the “right fit” than that – and we even have our own list of questions we…

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When you hear “SEO” what do you think of? Take a minute to really try to answer that question whether in detail or its simplest form. Okay, now that you’ve concocted your own definition, which probably only includes some form of the statement “It stands for Search Engine Optimization”, remove it from your mind. We’re here to help you simply define SEO and understand why it is useful for you….

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LinkedIn is often an under utilized platform for both small and large businesses. LinkedIn Networks can be incredibly beneficial for current events in a specific industry, company updates, and community building among companies in the surrounding area. What differentiates LinkedIn from other “social media platforms” is that it is best for business to business networking and communication. It is less about mass appeal, and more about leadership interactions and thought…

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Businesses are inundated with articles explaining their need to use social  media to reach their audiences and increase their businesses. While these articles are right, they fail to explain how to make wise social media platform choices. As a full service agency, we offer social media management and advertising options, but we are fully aware that not every company needs a presence on every platform. Rather than just leaving these…

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As a full-service marketing agency in Phoenix, Arizona, we’ve become familiar with the stigma that the word “agency” leaves in the mouths of people. The term is often synonymous with a frustrating situation in which the individual or company was burned by some fast-talking group of suits that oversold and under-delivered. We get it, trust us. We’ve worked hard to be the least-douchy marketing agency in our neighborhood because we…

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