As an advertising agency or marketing department of any kind that works with clients, you know just how important data collection is. Clients want to see the real results of the efforts you’ve been putting out for them, so they can rest assure that they’re getting their money’s worth. This is where your client reports come in, which are generated using reporting tools. However, if you’re still having your team…

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Writing an engaging Instagram caption is no simple feat. Social media scrollers have a limited attention span, so fitting everything you want to say into a brief, easily digestible few sentences can seem impossible. Fortunately, Instagram puts a heavy focus on visual imagery, so the captions come second in importance to a high quality, eye-catching image. However, a great caption can go a long way in encouraging engagement, which is…

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68% of the U.S. adult population is on Facebook, and of that 68%, 74% of users visit the platform every day, according to Pew Research Center. So if you’re making mistakes with your Facebook ads, you’re missing out on tons of valuable potential. The scary part is, some of these mistakes are so commonplace, that you’re probably already making them. However, because of this, you can be assured that if…

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Shopify is among the most popular ecommerce software out there, and for good reason. It’s easy to use, visually appealing, secure and reliable, features powerful marketing tools, and offers amazing customer support. It’s almost a no-brainer: If your small business deals with ecommerce, you should be using Shopify. Shopify is a great place for small business owners to start, and in this article we’ll outline the top reasons why! Wondering…

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Pop-ups. They’re simple, they’re powerful, and they’re annoying as hell. Well, when done wrong that is. You ever open a website and you’re ready to dive into your online shopping escapade or scour over that intriguing article your uncle posted on Facebook, only to be hit with the dreaded “PLEASE SUBSCRIBE!” pop-up? A lot of the time it has some fairly passive-aggressive messaging too, like “YES I want to subscribe!”…

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