Meta Descriptions: yet another complicated element of the ever-elusive SEO. But despite its name, this is perhaps one of the more straightforward aspects of optimizing search engine results. With the right keywords and solid copy, a good meta description can land your website a top spot on Google search results, leading to increased traffic to your page. What is a Meta Description? A meta description is text within the HTML…

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// WIDSIX WRITTEN WORD //

How to Define Your Audience

Here at WIDSIX Written Word, we talk a lot (and I mean a lot) about how important it is to “know your audience.” But we promise this stuff’s important. In fact, it’s the very foundation of all highly successful marketing campaigns — provided you do it right. And we want to help you do it right. Therefore, this week’s blog is all about how to nail down who your audience…

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Social media contests are an amazing way to boost engagement and gain new followers. They are also just plain fun and a great way to show your appreciation to your fans. Here are some of our suggested DO’s and DON’Ts for running your own social media contest or sweepstakes! DO: Understand your audience Every good marketer knows that one of the most important elements of communications is knowing who your…

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// WIDSIX WRITTEN WORD //

WIDSIX Free Resources for DIY-ers

We get it, sometimes you can’t (or don’t want to) relinquish power over to an advertising agency to handle your communications. Perhaps it’s just not in the budget, or you’re not quite ready to give someone else a hand in developing your brand — it’s fine, we’re not bitter… we’ll be here when you’re ready 😉 Jokes aside, there are so many of those out there who really want to…

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  • "Associate yourself with people who are on the same page as you and have the same goals or aspirations." — Daymond John (@thesharkdaymond) of Shark Tank
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Do you find yourself being brought down by the people you surround yourself with? Don't be afraid to put yourself out there and meet new people who will inspire you, not keep you from flying high. #WIDSIX
  • #ClientSpotlight - We can't think of anywhere we'd rather be on a day like today ☀🌡🌊 (110 degrees?! AZ, you crazy...) Hey @caribbeanpoolsaz, what are the odds we could get a refreshing oasis like this built inside the @widsix office? 👀
  • Our cutest employee celebrated her 1st birthday last week at @ohsobrewery (complete with the most adorable doggy cupcakes)! 🐶🎈 Happy Birthday Willow! 😄🎉
  • For #NationalNonprofitDay, we want to shine the spotlight on our wonderful client, Delia Foundation. 
Delia Foundation is creating communities that optimize health and well-being.
They are enhancing and enriching lives across key core components for well being, using a whole-person approach to the mind, body, and soul through education, supporting programs, and love.​ Organizations like Delia Foundation serve our communities and work tirelessly to create a better life for millions of people across the globe. 🌎💫
  • Please excuse us while we drool over this perfect burger... courtesy of our new friends at Daily Dose Grill (@dailydosegrill)! We are stoked to have the opportunity to help them grow their social media pages (and looking forward to more glorious food pics... 🤤🍔).
  • This @bonandvivspikedseltzer is looking pretty slick all dressed up in a #WIDSIX koozie 😎❄ What's your go-to summer beverage? 🍹
  • Creative ➕ Design ➕ Social ➕ Branding = #WIDSIX 😎 🤘 We aim to redefine the value and expectations of creative services by taking up intentional yet disruptive space in our industry. Hit us up if you're looking for an ad agency that will help YOU. 💯 🔥 #getWIDSIX
  • Double #Widdy for the win! Which logo design would you rock on your ride? Comment 'Left' or 'Right' 👏 🔥 #WIDSIX #WIDSIXintheWild
  • #ClientHighlight - #WIDSIX has a lot to offer when it comes to marketing services, and these two (@dani_crowell & @jared_vidales) utilize a little bit of everything we do! 😉 This power couple is an industry leader in AZ and we couldn't be more stoked to be in their corner helping them take over, one company at a time! 💯 🎉
  • #WIDSIXintheWild - Move over Waldo, it's time to play "Where's Roope?" 💢 👀  #WIDSIX

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