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SEO v.s. SEM: What’s the difference?

The marketing industry is booming, and along with this upward trend comes a plethora of new terminology. Which, if we’re being honest, can be insanely difficult to keep up with. Just when we were starting to wrap our minds around search engine optimization (SEO), search engine marketing (SEM) popped up on the radar. These two terms have been used interchangeably, which just adds to the confusion. SEO… SEM… how about…

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While we often think of content marketing as a device for gaining consumers, followers, and customers, we forget that it can also be used as a recruitment method. In this article, we will explain how to use content marketing as a tool for recruiting qualified drivers for your trucking or freight company. Why? The trucking industry has one of the worst turnover rates, sitting at around 94% in the first…

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If you’re looking for effective marketing techniques to get your small business off the ground, having to work within the confines of a small budget can be discouraging. Bigger companies can afford to funnel thousands of dollars into intensive marketing endeavors, whereas you’ll likely have to be more conservative with your dollars. However, there are still tons of options out there, and with the right amount of strategizing and planning,…

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// WIDSIX WRITTEN WORD //

What is Content Marketing?

con·tent mar·ket·ing noun a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. “social media is an integral part of content marketing”   Content marketing is the marketing of the future. Consumers are sick and tired of seeing blatant ads, made…

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  • Making a splash 🌊 at Rainbow Lake!
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#WIDSIX #truck #Fordtruck #mudding #brandyourself #brandedstickers #branddevelopment #branddesign #trucklife #RainbowLake #northernaz #mudbogging #arizonaliving #az #pinetoplakeside
  • Shoutout to our friends at @scottsdalerecoverycenter!🎉 They are now offering Telehealth sessions for recovering addicts during the COVID-19 crisis. Everyone is advised not to leave their homes which means that recovering addicts cannot attend support meetings, therapy sessions, or receive the vital care they need. Scottsdale Recovery Center is doing their part to ensure their patients stay sober and safe in the midst of this worldwide issue. Way to go SRC! 🙌
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#WIDSIX #SRCStrong  #clientshoutout #featuredclient #recoveryresources #telemedicine #scottsdalerecoverycenter #addictiontreatment #rehab #addictionrecovery #dogood #coronavirus #covid19 #telehealth #addictiontelehealth #phoenixaz #scottsdaleaz #arizona #az
  • A side effect of everyone working from home is the increase in phone meetings, which we can all agree are often... chaotic. This is exactly why we created a handy little Conference Call Bingo sheet for you to fill out after you've given up on trying to hear what Bill from Accounting is saying through the hideous, screeching feedback. -
(Seriously, please fill this out and send us the results 🤣)
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#WIDSIX #conferencecall #conferencecallbingo #bingo #game #games #remotework #workfromhome #template #quarantine #quarantinelife #fun #adagency #arizona #phoenixaz #phoenix
  • Account Manager by day, yoga instructor by night... @kaitlin.eazer does it all! 🧘‍♀️
📍 @merkabayoga
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#WIDSIX #yoga #sidecrane #sidecrow #yogapose #yogalife #yogateacher #yogi #Namaste #healthylifestyle #fitness #azyoga #arizonayoga #arizona #phoenixaz #azliving
  • Working from home this week❓ Here are some productivity tips:
🔸 Declutter + clean your workspace.
🔸 Get ready for the day (no PJs allowed!)
🔸 Open those blinds to make your space bright and come alive with natural light.
🔸 Set goals + a schedule to maximize productivity.
🔸 Take breaks to get up, stretch, and walk around every once in a while.
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#WIDSIX #remotework #productiveworktips #productivitytips #workfromhome #homeoffice #homeofficetips #selfimprovement #productive #worktips #laptopstickers #brandyourself #advertisingagency #arizona #dtphx #phoenixaz
  • We 💛 AZ local businesses, so it's tough to see them struggling due to the mandated restaurant shutdowns. Here are just a small handful of our favorites — and they're all offering delivery and take-out during this time, some even with great discounts and/or free delivery‼ Go grab some yummy food + support local!
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In order from left to right ➡️ @azwilderness ➡️ @dailydosegrill ➡️ @thehenryrestaurant ➡️ @ohsobrewery
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#WIDSIX #azbrewery #localfirstaz #localazrestaurants #azrestaurant #azsmallbusiness #azliving #arizonaliving #az #arcadiaaz #scottsdaleaz #phoenixaz
  • #FridayFavorites 👉 Social Media Manager Ana @ageezzyy loves hanging out at Elevate Coffee Co. This amazing spot was not only voted best coffee in North Phoenix, but they also donate a percentage of their profits to @water4kidsint, a nonprofit that drills wells in Uganda, India and the Philippines.
📍 @elevatecoffeeco
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#WIDSIX #adagency #remotework #focusonthegood #elevatecoffeeco #coffeecompany #phoenixcoffee #azlocalbusiness #dogood #workday
  • Spotted on a barista's water bottle at The Henry‼️👀 #slapawiddy
📍 @thehenryrestaurant
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#WIDSIX #brandedsticker #brandyourself #branddevelopment #adagency #PhxOG #phoenixaz #arizona #advertisingagency  #az
  • Sham-rockin' green #WIDSIX shirts for St. Paddy's day! 🍀 #LuckyAF #Shenanigans
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#WIDSIX #StPatricksDay2020 #StPatricksDay #StPaddys #adagency #marketingagency #digitalmarketing #socialmedia #socialmediamarketing #Instagram #squad #squadgoals #phoenixaz #azliving #arizona
  • #FridayFavorites 👉 Our graphic design wizard Mandy is a big fan of Swig (formerly known as The Soda Shop). "It’s got a great atmosphere," she said. "And the workers are super nice and chill!" Not only is it a great place to work, they've also got unique, delicious soda concoctions 🍹
📍 @thesodashop_
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#WIDSIX #azsodashop #sodashop #graphicdesigner #graphicdesign #webdesign #creativeprofessional #adagency #design #adagencylife #azlocalbusiness

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