// WIDSIX WRITTEN WORD //

Social Listening: The Why and How

What the heck is social listening? Why is it important, and how can you use it? Hubspot defines social listening as “the monitoring of your brand’s social media channels for any customer feedback and direct mentions of your brand or discussions regarding specific keywords, topics, competitors, or industries, followed by an analysis to gain insights and act on those opportunities.” Essentially, social listening is exactly what it sounds like: paying…

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Loyal fans, followers, and customers are the building blocks for any brand — without them, nothing we do would be possible. They’ve extended their support, time, and money to help us grow, and each and every one is important to the success of our brand. But according to a survey from Marketo, 63% of respondents were fed up with being blasted with repeated generic emails from companies. So how can…

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Imagine the Internet as one giant shopping mall, where web users are the shoppers and you — and your brand — are one of many stores lined up, hoping to entice these shoppers to enter your establishment to learn what you’re all about. Marketing videos are akin to the windows outside of a storefront, and what potential customers see in these windows provides them with a sneak preview of your…

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As marketers, we are the mercy of algorithms at ever turn – from Facebook, to Instagram, Google to YouTube. The simplicity of launching campaigns and getting eyes are days passed, and it takes much more skill and intentional to craft a successful campaign. While some channels are rather reserved about the secrets of their algorithms, YouTube, the most popular video platform, has been remarkably transparent. In 2016, YouTube released a research paper that…

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  • Just two unusually tall dudes hangin' out. 💁‍♂️ Behind the scenes of a #WIDSIX photoshoot with Brian Frey (@agenttallfrey) and John (@roopedogg)! 📸
  • This month we are celebrating #SoberSeptember 🧘‍♂️ with a proud #ClientShoutout! Arizona Addiction Recovery Center (@arizonaaddictioncenters) and Scottsdale Recovery Center (@scottsdalerecoverycenter) are helping people beat addiction and live happy, healthy lives of sobriety.🌻 #azaddiction
  • Is there really such a thing as "too many" #WIDSIX stickers?🤔 We don't think so!😋 Photo snapped at @thehenryrestaurant 📸
  • Behind every cutting-edge device and innovative software is a team of programmers who make our modern day technology possible.💻⌨🖱
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#DayOfTheProgrammer is celebrated on the 256th day of every year. The number 256 was chosen because it is the number of distinct values that can be represented with an eight-bit byte.👾
  • We will always remember that day, those lives, and the loss. We're forever changed and shaped by that fateful day and we stand with those who are hurting today. 🇺🇸 #NeverForget
  • Our resident tea-drinker☕ Josh (@jtsheble) snapped this photo at Copper Star Coffee (@copperstarcoffee) — topped off with a #widdy of course.😎⭐ Go grab a drink and support a locally-owned shop!
  • The #WIDSIX truck made a pit stop at the BMX/skate park in Showlow, AZ last weekend! 🚴
  • Happy Labor Day from the #WIDSIX family!⭐ How's everyone spending their three-day weekend?!🎡⛺🛌
  • In our industry, there's enormous pressure to create more content more quickly than ever before. But what happens when we sacrifice creativity and quality for the sake of quantity? 😰
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At #WIDSIX, we believe in authenticity and providing value above everything: which is why you'll never get mass-produced, cookie-cutter content from us. #keepcreativityalive‼
  • August may be #NationalGolfMonth 🏌️‍♂️ but our client and realtor extraordinaire Brian Frey (@agenttallfrey) is ALWAYS coming out swinging — on the green and in the real estate game!🔥

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