Remember when everyone thought society was going to collapse on New Year’s Day 2000? Good times. As far as we know, we’re all still here. But you know what did happen after Y2K? A whole lotta marketing and advertising fails. As part of the industry ourselves, we mourn along with our sisters and brothers on the front lines of catastrophic failure. But as part of the general public witnessing the…

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One time, I went to a seminar on GDPR Compliance. …I fell asleep. But not today folks. Today, we are going to make GDPR Compliance as fun as possible. Because at the end of the day, it’s actually super important. And as marketers, we need to be in the know about privacy laws and regulations because A) we don’t want to infringe on people’s rights, and B) we don’t want…

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// WIDSIX WRITTEN WORD //

Should You Have a YouTube Channel?

YouTube has remained a consistent, steadfast force in the online world for the last decade. However, you don’t see a ton of companies or businesses leveraging this platform for marketing purposes. This is likely due to the fact that creating a high-quality video that represents your brand well is extremely difficult to pull off. To do so, you would usually need to hire an entire production team and pour hundreds…

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// WIDSIX WRITTEN WORD //

Images + SEO: Best practices

SEO for images is something that often gets overlooked by inexperienced marketers. But the value of image optimization for search is indisputable, so it’s best to arm yourself with some best practices moving forward. The great thing about images is that they are likely EVERYWHERE on your website. But this also means that  if you’re not tapping into their SEO potential, you’re missing out on a lot of opportunities to…

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// WIDSIX WRITTEN WORD //

How to Get Verified on Instagram

Ah, the little blue check. Everyone wants it, but only few are qualified to receive it. It’s a status symbol in a way, proof that your brand is established, reputable, and deserving of that “official” title.  We’re talking being verified on Instagram of course.  But getting verified by Instagram does more than just present you with a stamp of approval — there are actually perks that come along with this…

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// WIDSIX WRITTEN WORD //

What Happens When You Buy Followers

Let’s get this out of the way right now: Buying followers is NOT the move.  If you read our post, What NOT To Do On Instagram, you will know that buying likes and followers is the cardinal sin of social media marketing. However, admittedly we didn’t go too much into detail about why exactly this is. I mean, on the surface it seems like the perfect deal. Invest a little…

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Imagine you buy a videogame. You’re super stoked to play it. You put the disc into the console, fire it up, the loading screen starts … Suddenly, your character is dropped right into the game. You think, wait a minute. Where’s the start menu? Where are the instructions? How the heck do I play this game? Why would they do this to me?!  Yeah, that’s why you need to have…

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You’ve done it. You’re officially a college graduate: diploma in hand, thousands of dollars in debt and a caffeine addiction later. Making it through college is no easy feat. In fact, according to College Atlas, 70% of Americans will study at a four-year college, but less than two-thirds will graduate with a degree, and 30% of first-year students drop out after their first year of school. Getting a college degree…

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As an advertising agency or marketing department of any kind that works with clients, you know just how important data collection is. Clients want to see the real results of the efforts you’ve been putting out for them, so they can rest assure that they’re getting their money’s worth. This is where your client reports come in, which are generated using reporting tools. However, if you’re still having your team…

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// WIDSIX WRITTEN WORD //

How to Write a Killer Instagram Caption

Writing an engaging Instagram caption is no simple feat. Social media scrollers have a limited attention span, so fitting everything you want to say into a brief, easily digestible few sentences can seem impossible. Fortunately, Instagram puts a heavy focus on visual imagery, so the captions come second in importance to a high quality, eye-catching image. However, a great caption can go a long way in encouraging engagement, which is…

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